Über Seija
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher
Projekt- und Berufserfahrung
- SayYa Creative MarketingFounder and Creative LeadEINZELHANDELOktober 2025 - Heute (8 Monate)Basel, Switzerland
- Provides creative marketing strategy, social media management, content production, and campaign execution for premium lifestyle and outdoor brands across Australia and Europe.
- Designs scalable marketing systems including content calendars, performance dashboards, and brand playbooks that enable clients to execute with consistency and confidence.
- Builds and directs content production from concept through delivery, managing photographer, editor, and designer networks on two continents.
- Advising clients on digital discoverability, channel strategy, and community building ahead of and following brand launches.
★ Clients include premium lifestyle and outdoor brands across Australia and Europe. - Sea to Summit Switzerland GmbHDigital Marketing SpecialistE-COMMERCEMärz 2024 - September 2025 (1 Jahr und 6 Monate)Basel, Switzerland
- Owned and executed integrated digital campaigns across nine European markets, covering paid search, paid social, SEO, CRM, email, and organic content simultaneously.
- Managed the annual content calendar, asset library, and partner education programme across EMEA, supporting retail and distribution partners with brand Produced post-campaign analytics reports translating performance data into clear strategic actions for marketing, sales, and management stakeholders.
- Developed competitive analysis frameworks to identify market opportunities and inform campaign positioning across European markets.
★ 440% increase in lead submissions at EUR 0.30 CPL.★ 275% increase in Black Friday sales through coordinated multi-channel campaign.★ 200% improvement in ROAS within six months.★ Successful launch across 9 new European markets. - Creative FreelancerMulti-market Brand Campaign ProducerBILDUNG & E-LEARNINGDezember 2023 - Februar 2024 (2 Monate)Basel, Schweiz–Led end-to-end execution of a multi-market creative campaign, managing a team of six to deliver 18 high-impact photoshoots within seven days.–Oversaw pre-production for a social media UGC video series and monitored KPIs through stakeholder reporting frameworks throughout delivery.
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Ausbildung und Abschlüsse
- Bachelor of BusinessSwinburne University2014Bachelor of Business