Sergio Bobadilla

I help established organizations and high-growth e-commerce ventures unlock measurable revenue and sustainable user retention through data-driven digital strategy and end-to-end marketing management.

My value lies in bridging the gap between high-level strategy and technical execution. As a Digital Marketing Strategist with over 15 years of experience (holding an IPMA Level D certification), I translate complex business objectives into actionable marketing roadmaps.

What Sets Me Apart:

Full-Funnel Expertise: Proven ability to drive growth across the AARRR funnel, moving beyond acquisition to focus heavily on Activation, Retention, and LTV optimization.

Versatile E-commerce Leadership: Successfully led projects and entire marketing departments in diverse and challenging sectors, including Automotive (Ford Motor Company), International NGOs, Sports, and F&B.

Data-Driven Accountability: Backed by a Data Analysis certification and two diplomas in digital strategy, I ensure every decision is rooted in ROI and performance metrics, leveraging strong analytical skills to identify non-obvious growth opportunities.

Typical Deliverables & Expertise:

Developing and executing comprehensive Digital Marketing Strategies and Growth Roadmaps.

Leading E-commerce Marketing Management (SEO/SEM, Email Automation, CRO).

Project Management of complex multi-channel campaigns and technology rollouts.

Optimizing user onboarding and maximizing Customer Lifetime Value (LTV).

Managing remote and in-house marketing teams to deliver on core business metrics.