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Sergi Pastor Tatje

digital strategy and business transformation

Peut se déplacer à Barcelona

  • 41.38506389999999
  • 2.1734034999999494
  • Tarif indicatif 350€ / jour
  • Expérience 7 ans et +
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Sergi.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Sergi.

Localisation et déplacement

Localisation
Barcelona, Espanya
Peut travailler dans vos locaux à
  • Barcelona et 50km autour

Vérifications

E-mail vérifié

Langues

  • Espagnol

    Bilingue ou natif

  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

Catégories

Compétences (9)

Sergi en quelques mots

Barcelona-born entrepreneur and marketing specialist with more than 15 years of experience and leadership in digital marketing, strategy, business development and digital transformation in FMCG, Luxury, Retail, Travel Industry & Real Estate in France, Spain & UAE. I have an international outlook, with good communication & mentoring skills enhanced by fluency in four languages. Used to lead projects with vision, honesty, commitment, creativity and team spirit. Marketing lover, frustrated artist, enthusiast in music, passionate about fashion & design.

I help companies across all industries to develop new digital technologies and strategies to have a real impact in sales and their core business (ecommerce, seo, sem, crm, mobile & business transformation)

Motto: "Life is short do stuff that matters".

Expériences

Unilever

Grande distribution

CRM Consultant

Barcelona, Espanya

septembre 2016 - Aujourd'hui (5 ans et 8 mois)

Definition and implementation of a new CRM strategy for all the FMCG Brands.

ChicPlace

E-commerce

Founder & CEO

Barcelona, Espanya

janvier 2013 - Aujourd'hui (9 ans et 4 mois)

International fashion, jewellery and decoration marketplace with more than 800 brands and 40.000 products. Member of the board in charge of P&L, investor relations and fundraising, development and overall operations of the business. Strong focus on IT, marketing, PR and Commercial operations internationally (Spain, France & Italy). Acquired by Eshop Ventures (May 2016).

Splendia Luxury and Character Hotels

Voyage & tourisme

Senior Manager, CRM Loyalty & Marketing

Barcelona, Espanya

janvier 2009 - décembre 2012 (3 ans et 11 mois)

In charge of marketing and CRM projects defining best practices and procedures to establish the best strategy for each market (focus in the European market). Define and analyze the KPI's to set the strategy accordingly to each segment/type of customer. In charge of the Loyalty program and the acquisition campaigns. Oversees the database structure and maintenance with the IT department. Establish the Social media plan and guidelines. Support PR & worldwide partnership actions and the SEO, SEM strategy.

Gallina Blanca Gb Foods

Grande distribution

Media & Digital Manager

Barcelona, Espanya

mars 2008 - novembre 2008 (8 mois)

In charge of all below the line campaigns in Spain for all the FMCG brands of the group. Lead the digital team and the on-line strategy to develop the website and maximize visitors. Define the SEO, SEM, CRM strategy and all the contents and promotions. Support above the line campaigns (TV), PR and shows.

Planeta DeAgostini

E-commerce

Product Manager Senior

Barcelona, Espanya

juin 2007 - mars 2008 (9 mois)

Design, develop, and execute marketing strategies and direct advertising and promotional activities (TV, CRM, acquisition…). Research and evaluation of new products. Work with external third parties to assess partnerships and licensing opportunities. Set pricing to meet revenue and profitability goals. Develop the core positioning and messaging for the product. Brief and train the sales force.

Jm Bruneau

E-commerce

Marketing & Digital Manager

Barcelona, Espanya

mai 2003 - mai 2007 (4 ans)

Direct all offline and online marketing campaigns. Develop A/B testing scenarios intended to maximize results. Participate in the development of the brand internationally. Implement systems, procedures and KPI within the scope of direct customer marketing. Manage and maintain the database. Lead the internet team and develop the on-line strategy to maximize ROI and establish the SEM, SEO strategy. Brief and train the sales force.

Formations