Siyang Feng

Strategy projects for CBO/CEO (project highlights only, non-exhaustive):

• 2030 brand strategy and VCL: Supported the five-year brand positioning and expansion strategy as part of the 2030 brand strategy and marketing value creation levers

• Cost excellence: Led industry benchmarking research study focused on driving cost efficiency in brand organization to understand organizational competitiveness, driving 5-8% cost savings by early 2025

• Organizational design: Facilitated redefinition of brand organization structure and optimization of organizational readiness and efficacy to enable more effective org design

• Several strategy projects: Delivered multiple additional strategy projects for the Chief Brand Officer (CBO) and CEO, including luxury consumer insights projects and jewelry market landscaping

Marketing budget optimization project (MMM):

• Investment ROI & Budget 2026: Leading cross-functional, high-priority project with €500k budget to evaluate ROI and incrementality of marketing spend, targeting a 3-5% improvement in budget efficiency; serving as key lead for country general managers in budget planning decisions and strategic sparring partner for central budget planning with Commercial teams

Market & Consumer Intelligence projects for CBO/CEO:

• Macro market modelling: Led market modelling for all key serviceable addressable jewelry and related markets, identifying market trends and dynamics for ad-hoc CBO/CEO insights; Modelled branded/unbranded Jewelry market shares and derived strategic implications for Swarovski via multi-facetted approach

• Luxury consumer study: Executed quantitative luxury consumer study (ALC) with N = 6000 for key markets including US, FR, and IT to analyze consumer spending behavior

Business Financials reporting for CBO/CEO:

• Brand & Financial KPIs: Led monthly brand and financial KPI reporting, consolidated into holistic and structured performance cockpit for CBO and ExCo

Zurich, CH

10+ classic commercial due diligences (project highlights only, non-exhaustive):

• Chemicals (pigments): Assisted buy-side support of large, leading chemicals organizations pigments business; led competitor insights stream

• Chemicals (coating): Assisted sell-side support of large chemicals and coating organization; led competitor and market insights stream

• Chemicals (pigments & active ingredients): Supported sell-side support of large chemicals and pigments organization; led competitor and customer insights stream

• Healthcare: Provided buy-side support for public-to-private transaction for large pharmaceutical company; led drug delivery systems product stream

• Healthcare: Delivered buy-side support for radiology chain in DACH region; led competitive insights stream

• Consumer (skincare): Conducted buy-side assessment on skincare brand, analyzing market dynamics, competition, business plan, and potential go-to-market approach, including footfall analysis, store profitability analysis, amongst others; deal closure in Sept 2024

Industrial goods industry projects:

• M&A project: Led operations footprint optimization workstream, synergy, feasibility assessment within potential merger of two piping companies

• Strategy 2030 project: Managed technology and product workstreams within strategy 2030 initiative for leading warehouse automation company; within that, led weekly strategic working sessions with 30+ client counterparts on weekly basis

• 1 st rotation: Private Wealth Client Advisory: Assisted client book worth AuM CHF ~1.2bn

• 2nd rotation: In-house Consulting: Advised and implemented go-live of mortgage platform