Sophie Hemza

Design and deliver interactive workshops and coaching sessions focused on self-leadership, stress management, and emotional regulation. Support leaders and teams in enhancing performance, communication, and well-being while balancing organizational and personal needs. Apply systemic and evidence-based methods to foster clarity, self-efficacy, and sustainable behavior change. Specialized in guiding professionals through transitions and high-pressure environments.

Recruited, lead and developed a Content Team of 10 editors and photography network managers, dedicated to photo, video and text production across all markets Designed & implemented a new internal content tool together with Tech & Product in order to achieve lean asset management as well as lean production processes with external partners Implemented the automisation of description texts & translations utilising AI technology, leading to significant cost savings Ensured a unified brand experience by introducing companywide brand guidelines & glossary Established new processes and worked with internal stakeholders to ensure a smooth production funnel, to create content pieces in support of Marketing, Product and Sales Organised and lead regular creative workshops as well as quality control tools to ensure consistent high quality output

Recruited, lead and coached a new team of three creative editors and three video producers to create video and photo content for the websites, newsletters and social media of Westwing Netherlands, Spain and Central Eastern Europe Development of (social media) video and photo strategies to boost reach, followers, traffic, conversion, and brand awareness and to push strategic topics Analysis and tracking of relevant KPIs and optimisation of video and photo content Close cooperation with the influencer marketing department to ensure the best inclusion of influencer content across all relevant Westwing platforms Approved final content and creatives before going live Close collaboration with Creative Directors, local Sales Teams and Production Logistics