Stanislav Severyn

Led a 23-person team across acquisition, analytics and operations. Implemented process improvements that increased team ROI and reduced operating costs (ROI +40%, costs -20%, conversion rate +6% (average bill $300)). Scaled performance channels (Facebook/Meta, Google, TikTok and Bigo) and systematised budget allocation and creative testing to improve lead quality and conversion to purchase. Introduced CRM and tracking discipline (Keitaro), unified reporting and established a weekly review cadence to raise accountability and speed of execution. Built cross-functional workflows in Notion and standardised briefs, post-mortems and dashboards to inform decision-making.

Planned and bought media across Facebook, TikTok, Bigo for priority offers; increased client volume for key offers while improving client quality on the product. Ran creative/landing experiments, optimized targeting, and enforced tracking with Keitaro and CRM to lift funnel performance. Worked in teams ranging from 5 to 40 members; collaborated with product, analytics, and sales to align growth targets.