Über Stephan
For more than 14 years, I have been working as a freelance communications and marketing specialist. During this time, I have led major projects for brands such as Nestlé, Paramount+, and Amazon. I specialize in the entertainment sector (streaming, gaming, and technology), but I also have strong experience in food and fitness.
From April 2021 to September 2023, I served as German Lead Community Manager for Amazon Prime Video, where I managed more than 20 million fans across all platforms. After that, I moved to Paramount+ as Lead Creative.
I am currently working as Senior Social Media Manager at a French streaming service, where I built all German social media channels from scratch within two years. Today, we run the most active social media channels in our sector.
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Projekt- und Berufserfahrung
- ADN - Animation Digital NetworkSenior Social-Media ManagerUNTERHALTUNG & FREIZEITMärz 2024 - Heute (2 Jahre und 3 Monate)ADN – Animation Digital Network is a French streaming platform focused on anime and animation. The company was founded in 2013 through the merger of Kaze and Kana and has since become one of the major players in the animation industry. Since 2023, ADN has also been available in Germany. In this role, I am responsible for the following tasks:- Social media and community management for the German market- Content creation for X, Instagram, and TikTok — including planning, strategy, and production from A to Z- Main contact for the German press, such as Anime2you, GamePro, and others- Influencer management, campaign planning and execution, as well as overall strategic directionI built all existing accounts (Twitter/X, TikTok, and Instagram) from scratch and developed a highly active and engaged community across all platforms.
- Nestlé DEKrisenkommunikationLEBENSMITTELINDUSTRIEFebruar 2024 - Februar 2024 (1 Monat)Frankfurt (Oder), DeutschlandIn winter 2024, Nestlé launched a marketing campaign in Germany aimed at improving its overall public image. Due to the company’s past, experienced social media communication experts were required to advise the brand on how to engage with audiences online.I provided this consulting on site in Frankfurt, helping Nestlé communicate with its community in an appropriate and effective way. I was also responsible for handling and advising on the management of a major backlash (“shitstorm”) that had been triggered by another employee.
- Paramount+ / Construktiv GmbHLead Creative Consultant Social-Media & Influencer-MarketingDIGITALAGENTUREN & IT-CONSULTINGAugust 2023 - Dezember 2023 (3 Monate)A marketing agency based in Bremen was looking for a Lead Creative to improve the collaboration between the client, Paramount+, and the agency. I took on this role for three months. I served as the primary point of contact for Paramount+’s social media team and led the creative direction on the agency side for both the influencer marketing team and the social media team.In this role, I was responsible for:Consulting and managing the client Paramount+Taking a leading creative role in both social media and influencer marketingProviding creative consulting for Paramount+’s social media campaignsActing as the main point of contact for all creative mattersIn addition, I worked hands-on across both areas, contributing creative ideas, supporting the teams, and helping drive the overall execution.
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Ausbildung und Abschlüsse
- BA Medien- und KommunikationsmanagementIST-Düsseldorf