Stephen Zheng

Brand portfolio: Gillette, Venus, King C. Gillette, Braun

- Management and optimization of advertising campaigns (Social & Amazon)

- Advertising budget management (%Pacing: 100%)

- Performance analysis

- Cross-functional collaboration: creative teams, product managers and sales

teams

- Optimization and A/B testing: Implementation of A/B tests to optimize

creatives, targeting and ad formats.

- Monitoring and adapting to market trends

- Pilotage de projets de contenu end to end (du briefà la livraison)

- Élaboration des roadmaps digitales en cohérence avec les stratégies 360

- Analyse et amélioration de l'expérience digitale sur le site et application

- Pilotage des refontes de sites web et prototypages UX/UI

- Réalisation d'A/B tests et mis en place des optimisations

- Mise à jour des contenus (produits, offres promotionnelles, temps forts,..)

- Automatisation des scénarios CRM liés au site (inscriptions, abandon...)

- Suivi, analyse des KPIs et collecte de données (trafic, CTR, Tag Manager...)

- Développement du social selling (instantbeaute)

- Suivi de la performance et recommandations stratégiques

- Contribution aux campagnes payantes (SEA, social ads, retargeting,..) Environnement technique : SFCC, Prestashop, Wordpress, Microsoft Excel, Figma, Notion, Powerpoint, Prestashop, Twillio

Brand portfolio: Mixa, Dark & Lovely, Nice & Lovely, Carol's Daughter

Digital:

- Traffic campaign management (Amazon, Social Ads)

- Creation and management of visual and editorial content (Assets/Amazon

A+)

- Reporting & analysis of campaign performance

E-commerce :

- Management and monitoring of e-commerce/e-retail platforms (SFCC /

Amazon)

- Drafting of matrices and integration of PDPs/product catalogs

- SEO: keyword definition

- Digital asset management (PDP / Amazon A+ & Store)

- Animation and creation of new features

- Performance analysis (Sell Out + KPI)

Launch of Carol's Daughter (+36% USA) and relaunch of Dark & Lovely :

- Launch of Superdrug (N°1 UK): +800 stores in UK/Ireland

- Launch in specialized beauty network: +300 doors Europe

- P&L management & monitoring