Über Adeline
Französisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Verhandlungssicher
Portugiesisch
Verhandlungssicher
Projekt- und Berufserfahrung
- Warner music franceBrand Partnerships ManagzerJanuar 2023 - Heute (3 Jahre und 5 Monate)Endorsement, Brand Content, booking...Gestion des collaborations entre les marques et nos artistes.
- FreelanceCheffe de projets 360°KULTURSeptember 2022 - April 2023 (7 Monate)Paris, FranceWARNER MUSIC FRANCE / VICE MEDIA / BON ESPRITActivations, brand contents, évènements et partenariats:Stratégie de communication et de positionnement ;Pilotage des projets de la conception à l'exécution ;Interface entre le client, le bureau de création et tous les intervenants ;Gestion administrative : contrats, budgets, facturation... ;Production de contenus prints et digitaux ;Production terrain et régie pendant l'exploitation ;Bilan de l'action.
- LEVI STRAUSS & CO.Channel & Engagement SpecialistMODE & KOSMETIKMärz 2021 - Juli 2022 (1 Jahr und 4 Monate)Paris, France• Channel MarketingMainline: Flagship / O&O / FranchiseesWholesale: Citadium / Printemps / Galeries LafayetteSupport the launch of new collections, collabs, exclusive drops & increase in store traffic:- Creation of specific "Drive-to-store" and "Direct-To-Consumer" mechanics- In-store activations (Design thinking, Production, Implementation)- Management of window displays, POS and imagery- 360° Marketing amplification (CRM, Media, Socials, PR, Levi's App, VM)- Monitoring of Kpi's to optimize future needsOptimize the Levi's Tailor Shop service in France - Repair, Reimagine, Recycle Optimize in-store Loyalty experience - Acquisition & Retention (Levi's 247)• Engagement & EntertainmentLevi's Music Project:Coordination of the project with Warner Music France.- Connect artists & young talents for music mentorship with educational music sessions.- Manage the relationship with the ambassadors (Rilès, Isha, Ysos, Bianca Costa & Gracy Hopkins).- Discord - work on a strategic plan to build an always-live music education community.Festivals:Connect with the GenZ community through Fashion & Music.- Public activation / VIP area- Artist partnerships (SCH, The Avener, Dinos, Bianca Costa, Chanceko)- CRM & recruitment - Retention & Acquisition strategiesUpcycling :- Installation of a Denim Recycling Wall at the Champs-Elysées Flagship.- Partnership with brands scpecialized in ucpcycling to collect denim and recycle it through various activations (Rework, Resap Paris, Taqwa Bintali).LGBTQIA+: IDAHOBIT, Pride, Talks, Podcast recording...
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Ausbildung und Abschlüsse
- Master's degree - EBP International, MarketingKEDGE Business School2018Master's degree - EBP International, Marketing
- Master of BusinessBirla Institute of Management Technology (BIMTECH)2018MBA in International Business, Marketing