Alexandre Garcia

With the emergence of new technologies, the globalization and the exploding volume of digital data (big data), our world is driven by new challenges that will only be taken up by the managers and leaders with the finest specializations. It is in that spirit that HEC Lausanne has reshaped its Master in Management program: by equipping it with various orientations, while relying on a common core curriculum with strategic and analytical expertise. The new “Business Analytics” orientation is being added to those already offered: “Strategy, Organization and Leadership”, “Marketing”, “Behaviour, Economics and Evolution”. "Business Analytics": provides students with knowledge to extract the information from data to make efficient decisions and to improve their performance. "Strategy, Organization & Leadership": offers qualifications for a wide range of positions (consultant, analyst, etc.) but also for developing one’s own entrepreneurial venture. "Marketing": students gain proficiency in the latest concepts, cutting-edge trends and marketing methods. "Behaviour, Economics and Evolution" (BEE): This orientation uses knowledge from management, economics and evolutionary biology. Students will obtain a profound understanding of human decision making which is needed to make key managerial decisions.

For our Master in Information Systems, we have developed a rich and challenging program that significantly increases our students' value on the labor market. Our objective is to provide balanced education on two planes. Firstly, we offer a mix of courses in information system management and information system engineering. This gives our students an understanding of the potential and limits of information and communication technology in their implementation within an organization. Secondly, we offer both a solid conceptual foundation and practical skills related to information systems. This will enable our students to easily navigate through the different levels of abstraction required for the design, deployment and management of an information system. Lastly, we note that this Master's degree represents the outcome of the experience we have acquired over more than 25 years, as it is the direct continuation of our former "Postgraduate Diploma in Information and Organization (DPIO)."