Beschreibung

I’m a marketing strategist and entrepreneur with 10+ years of experience helping brands grow through performance marketing, SEO, paid media, and go-to-market strategy. I work with founders and marketing teams to turn visibility into measurable growth, with a strong focus on data, execution, and real business impact.

Sprachen

Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

Geneva (bis zu 50 km)

Simba Digital SARL
Partner
DIGITALAGENTUREN & IT-CONSULTING
Januar 2021 - Heute (5 Jahre und 5 Monate)
Geneva, Switzerland
Achieved 4x ROI on 50+ digital campaigns, setting new industry benchmarks for performance marketing.

Pioneered performance marketing strategies, establishing Simba Digital as a leader in data-driven marketing solutions in Switzerland.

Implemented marketing automation tools that enhanced lead generation processes and improved conversion rates by 25%.

Enhanced Simba Digital's market positioning by spearheading omnichannel marketing strategies, driving a 35% increase in new customer acquisition.

Grew Simba Digital's social media presence by 150%, building a strong and engaged online community through strategic content and digital campaigns.
Digitales Marketing Social media Content marketing Email marketing Inbound marketing
Seedstars SA
Entrepreneur in Residence & Partner
DIGITALAGENTUREN & IT-CONSULTING
Januar 2014 - Januar 2019 (5 Jahre)
Geneva, Switzerland
Developed Seedstars World as a pioneering marketing initiative, transforming it into the largest startup competition in emerging markets and positioning it as a cornerstone of Seedstars’ global brand strategy.

Leveraged Seedstars World to drive rapid expansion, establishing Seedstars’ presence in 30+ countries and enabling entry into key emerging markets across Asia, Africa, and Latin America.

Attracted over 100 high-potential startups through Seedstars World, with a particular focus on fintech and tech-driven social impact, enhancing Seedstars’ influence and reputation as a leader in emerging market
innovation.

Orchestrated global marketing campaigns and regional activations that significantly enhanced Seedstars’ brand presence. Secured high-profile partnerships, including with Hublot and Lastminute.com, which boosted visibility and credibility, further fueling the company’s growth in new markets.
Project W
Co-Founder
DIGITALAGENTUREN & IT-CONSULTING
Januar 2011 - Heute (15 Jahre und 5 Monate)
Geneva, Schweiz
Launched and managed multiple successful ventures under ProjectW, including Geneva’s first podcast studio (Podify) and a creative subscription service (DesignW) trusted by IMD and EHL.

Built a remote, high-performing marketing team and developed digital strategies that increased lead generation by 60% and boosted customer acquisition by 45%.
Developed and scaled projects across various sectors including tech, luxury goods, and consumer services, positioning each for sustained growth and market leadership.

Formed strategic partnerships with 40+ CEOs and entrepreneurs to create Z Digital Agency, a dynamic digital collective offering end-to-end solutions for startups and corporates.

Introduced innovative brand concepts to the market, such as Namaka (Geneva’s first floating center) and Montfort Watches, blending Swiss craftsmanship with technology.