Andrej Thurzo

• Update existing and implement new solutions in Salesforce Marketing Cloud for Amer Sports brands, including Wilson, Salomon, Atomic, Armada and Peak Performance.

• Implement and manage journeys, automations, preference center cloud pages, opt‑in pages, SFMC Personalization experiences & website pop‑ups

• Integrate SFMC with external systems via APIs

• Provide client support, resolving tickets, delivering demos, and conducting knowledge transfer sessions.

Worked from early phases of an agile digital transformation project delivering a loyalty program for a multinational oil & gas company across Croatia, Slovenia, Hungary, Czechia & Slovakia, and on a second project for a British luxury fashion brand.

Key activities included:

Analysis & Implementation: Designed, developed, implemented, and supported customer journeys and marketing automations in SFMC (emails, web pages, mobile messages — SMS, push, Viber), audience segmentation, data models, data extensions, and integrations with Salesforce Service Cloud. Utilized AMPscript, SSJS, SQL, HTML, CSS.

SFMC Administration: SSO setup, connector configuration, user and access management.

Application Management Services: Led production support — managed tickets, root cause analysis, development and deployment of solutions, campaign monitoring, and reporting. Delivered handover to client via presentations, workshops, and mentoring.

Agile Delivery: Participated in daily standups, task management in JIRA, and documentation in Confluence. Translated business requirements into operational/technical solutions, defining correct processes and fostering client relationships through regular alignment meetings.

Training & Onboarding: Ran demo sessions, trainings, and mentored newcomers.

Cross‑Team Collaboration: Coordinated with internal SFMC/Mobile/Web/CRM teams and external providers across countries to design and deliver optimal solutions.

Additional Project: For a British luxury fashion brand — migrated emails to SFMC Content Builder, fixed and optimized templates/content blocks, optimized SQL queries for segmentation, and created a framework for streamlined solution design, asset sharing, and client communication.

• testing the software in order to check for possible errors and to describe all of it's possibilities in an easily understandable way for the user

• created the user guide for the OptimSys software

• created the English translation of the website and wrote some promotional texts