Beschreibung

17 years leading SEO for global brands including Amazon, Unilever, Nissan, Decathlon & Ferrero. Now operating across SEO & GEO. Proven record of increasing organic traffic & reducing costs. Global & European Search Awards Judge, SEMrush blogger & industry speaker.

Branchenexpertise

Sprachen

Englisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

London (bis zu 50 km)

Ferrero
Global SEO Program Manager
Juli 2024 - April 2026 (1 Jahr und 9 Monate)
• - Led, scaled & onboarded brands into the Global SEO Program: content, brand maximisation, technical SEO, product SEO, campaign/seasonal SEO, speed optimisation & reporting
• - Budget optimisation, agency negotiations, RASIs & integrated agency management
• - Shifted from manual optimisation & hard coding to AI SEO & bulk development
• - Launched the link building pilot & supported on migration, GEO and SEO automation
• - 100+ tech SEO tickets completed and scaled. 1K+ optimisation projects delivered
• - Created SEO processes converted into playbooks and training for the Ferrero Academy
SEO artificial intelligence
Unilever (Homecare)
Global SEO & Content Lead
Juni 2020 - Juli 2024 (4 Jahre und 1 Monat)
• - Created & led a global SEO operating model: content, reporting, optimisation, testing, technical SEO, site speed, AI, reporting & link acquisition. And adapted strategy around GEO and AEO.
• - 50+ SEO tests (e.g. schema, snippet blocking, CTR, outgoing links, AI, crawl control)
• - Built best practice into the CMS + automated fixes via tech to decrease costs & increase efficiency
• - Integrated AI into SEO for smarter content insights, metadata scale, alt text scale & automation
SEO artificial intelligence
Mediacom, iProspect, iCrossing, Three Whiskey
SEO Consultant
Juli 2018 - Juni 2020 (1 Jahr und 11 Monate)
• - Led SEO & PPC strategy consultation (technical & content), troubleshooting traffic issues
• - Managed site migrations, audits of CMS templates & authored tech recommendation documents
• - Developed SEO roadmaps & playbooks covering crawlability, content, links & traffic opportunity
SEO