Über Caroline
Hi there!
I'm a Manchester-based content writer and editor with 15 years' experience.
My background comprises a mixture of digital marketing and journalism - previous roles include Director of Content at a digital marketing agency, Deputy Digital Editor at a regional newspaper, and Head of Newsletters for a large media publishing group. My specialist subjects are travel, retail and marketing, but as you can imagine, I've written for almost every sector over the years!
Services include writing and editing articles, blogs, press releases, features, reports, newsletters, web pages, and ebooks. I also have experience working on SEO, UX, and branding projects.
Englisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Manchester (bis zu 50 km)
Projekt- und Berufserfahrung
- FreelanceFreelance Travel Writer & EditorHOTELGEWERBEAugust 2023 - Heute (2 Jahre und 10 Monate)Manchester, UKDrawing on my 15 years of experience in content marketing, journalism, and newsletters to provide writing, editing, PR, marketing strategy, and newsletter services to a wide range of clients within the travel sector.
- National worldHead of NewslettersJuli 2022 - August 2023 (1 Jahr und 1 Monat)Manchester, UK- Launching and growing 20 brand new newsletters across National World, while overseeing existing newsletters covering 150 regional news titles.- Hiring, managing and training a new six-person newsletter team within National World to ensure we hit our goals: gathering customer data, brand building, and increasing page views.- Experimenting and performing data analysis to ensure National World was at the forefront of newsletter best practice, and disseminating this information across the group- Sub-editing up to 10 newsletters per day to ensure high quality, and writing three newsletters per week: The Travel Guide, The Property Ladder, and Today I Learned.- Tracking newsletter results, identifying and acting on trends, and reporting results.
- JPIMediaDeputy Digital EditorMärz 2021 - August 2022 (1 Jahr und 5 Monate)West Yorkshire, UK- Working alternate shifts with the Digital Editor, during which I was the sole person in charge of the website of a prominent regional newspaper- Strategising to grow page views, subscriptions, and better engage audience, and executing marketing campaigns- Ensuring website and social media channels are on-brand, legally and ethically sound, and error-free at all times- Training colleagues in all things digital- Presenting the upcoming news strategy to the Editor daily, and reporting on digital statistics- Live reporting, liaising with print editors, and writing stories from the wire services- Writing twice-daily newsletters to readers- Marketing subscription bundles through social media, newsletter, and CTAs along the user journey- Commissioning, co-ordinating and editing articles and features from reporters and freelancers
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Ausbildung und Abschlüsse
- Master's degree, International Multimedia JournalismUniversity of Newcastle-upon-Tyne2010Master's degree, International Multimedia Journalism
- Bachelor of Arts in English Literature with PoliticsUniversity of Newcastle-upon-Tyne2009BA (Hons), English Literature with Politics