Über Charlie
Englisch
Muttersprachlich oder zweisprachig
Französisch
Muttersprachlich oder zweisprachig
Projekt- und Berufserfahrung
- Nidecker Group / Jones SnowboardsLead UI/UX DesignerSPORTJuli 2023 - Heute (3 Jahre und 1 Monat)Gland, SchweizLead UX and product design across five consumer hardware brands (Jones, ThirtyTwo, éS, etnies and Emerica), covering e-commerce, product discovery, design systems and cross-functional delivery.
- Led the end-to-end redesign of the Jones e-commerce experience, from information architecture and user flows through interface design and developer handoff. Achieved an 89% year-over-year increase in product page views after launch.
- Designed product discovery and comparison flows for Jones, since replicated across the group s other storefronts, translating complex technical specifications for 100+ SKUs per season into clear, navigable experiences in over 15 markets.
- Built and maintain a single design system powering five brand storefronts: shared components, patterns and documentation that let a three-person team ship consistently across brands.
- Manage a design team of two (a designer and an apprentice), setting direction, reviewing work and developing their skil ls. Certified workplace trainer (CFFE), with 5 apprentices trained over the years.
- Redesigned the etnies e-commerce experience end to end as solo designer: conversion up 40%, add-to-cart up 43% and mobile conversion up 35% year over year, on 10% fewer sessions.
- Mentor a UI/UX designer across the Nidecker Group on product and e-commerce projects, leading by influence beyond my direct team.
- Validate concepts through wireframes and interactive prototypes in Figma, iterating on analytics and user behaviour data.
- Present design concepts and UX recommendations to senior stakeholders, balancing user needs, business goals and technical constraints.
- Nidecker Group / Jones SnowboardsGraphic DesignerSPORTOktober 2017 - Juni 2023 (5 Jahre und 8 Monate)Gland, SchweizGraphic designer in t he Jones Snowboards marketing team, progressively taking ownership of digital design, e-commerce and UX.
- Led the website redesign and migration from a legacy CMS (SPIP) to PrestaShop (50+ products & 30+ content pages migrated), coordinating stakeholders across departments.
- Created campaign assets across digital and print channels: email marketing, social advertising, brochures and catalogues.
- Collaborated with photographers, copywriters and marketing leadership on seasonal campaigns and product launches.
- Naef ImmobilierGraphic DesignerIMMOBILIENJanuar 2017 - Januar 2023 (6 Jahre)Geneva, SwitzerlandGraphic designer in the Jones Snowboards marketing team, progressively taking ownership of digital design, e-commerce and UX.
- Led the website redesign and migration from a legacy CMS (SPIP) to PrestaShop (50+ products & 30+ content pages migrated), coordinating stakeholders across departments.
- Created campaign assets across digital and print channels: email marketing, social advertising, brochures and catalogues.
- Collaborated with photographers, copywriters and marketing leadership on seasonal campaigns and product launches.
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Ausbildung und Abschlüsse
- CFC Multimedia DesignerEracom2008CFC Multimedia Designer
- Certified workplace trainer (CFFE)Canton de Vaud2020Certified workplace trainer (CFFE)
Zertifizierungen
- Building Design System in Figma from Scratch - UI UX MasteryUdemy2023