Charlotte Hesnard

As Digital Platforms Team Lead, I act as a bridge between business objectives and technology execution, ensuring that digital platforms support growth, innovation, and customer satisfaction while managing both people and processes effectively.

Integrated into the Digital department, within Strategic Communication, in a context of business growth and transformation of the Fashion Division, reporting to the Analytics & Digital Impact Manager, I am in charge of ensuring the existence and monitoring of qualitative data on the various fashion digital platforms.

• Be a privileged interlocutor on the subjects of tagging plan and Analytics reporting

• Carry out the Analytics planning (constant and close collaboration with the publishing, project management, functional and technical PO teams)

• Ensure the existence, quality and maintenance of analytics data on APPs and WEB platforms

• Optimize continuously analytical processes (recovery of business needs, contribution, development, verifications, bug fixing)

• Collaborate closely with the other part of the team responsible for carrying out recurring or exploratory analyzes of digital experiences, and drawing impactful insights for the businesses/markets

Fashion is the original activity of the Brand: two Haute Couture collections, six seasonal Ready-to-Wear and accessories collections and two sportswear and lifestyle-inspired capsule collections - Coco Beach and Coco Neige.

• In direct contact with many internal interlocutors (Communication, Media, CRM, Fashion Manufactures, IT, Markets...)

• Interact with different service providers and agencies

• Manage the Analytics planning: ensure that the planning is carried out properly, in coordination with the other business lines, in order to communicate to the team the different deadlines for each project

• Coordinate editorial and product uploads: in charge of monitoring uploads for all projects (taking

initial brief, contribution, recipe on the different environments) related to collections and events

• Follow-up bugs: creation and coordination of corrective tickets and evolutions on the various digital Fashion platforms

• Verify the correct feedback of the data in the analysis tool (Google Analytics)

• Coordinate the tracking of all campaigns: ensure the consistency of the links tracked between the different media and campaigns