Über Cláudia
I help healthcare, pharma and medtech organisations turn user and stakeholder insight into confident product, service and strategy decisions.
With 10+ years across Roche, Novartis, Dentsply Sirona and Nobel Biocare, I lead the messy, high-stakes work: understanding complex user populations, aligning senior stakeholders, and translating research into decisions leadership can act on. I bridge deep user research and corporate strategy, so the direction you set is both evidence-based and commercially sound.
Recent work includes leading human-centred design and strategy for an enterprise-wide AI HR service across five countries, delivering journey maps, personas and a validated insights report that shaped roadmap and rollout.
How I can help:
•UX & stakeholder research across complex, regulated environments
•Service and product strategy, from discovery to validated direction
•Design-thinking facilitation and senior stakeholder alignment
•Business analysis translating insight into actionable recommendations
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher
Portugiesisch
Muttersprachlich oder zweisprachig
Spanisch
Grundkenntnisse
Vor Ort möglich
Zurich (bis zu 50 km)
Projekt- und Berufserfahrung
- NovartisHuman-Centred Design Consultant | AI TransformationPHARMACEUTICALS INDUSTRYSeptember 2025 - Heute (10 Monate)Basel, Schweiz• Owns product experience strategy for AskP&O, an AI-powered HR service platform built on ServiceNow, covering non-standard user journeys across 100+ countries.• Leads discovery, research, and design across language access gaps, fear-driven off-channel behaviours, and edge case scenarios that standard product teams deprioritise.• Partners with technical leads, change management, and SME networks to ensure solutions are feasible, adoptable, and grounded in real user behaviour.
- ROCHE DiagnosticsUser Experience LeadJanuar 2021 - Januar 2023 (2 Jahre)• Functioned as User experience Lead and Product Owner for a B2B diagnostic SaaS platform, owning roadmap prioritisation, feature definition, and strategic alignment across 100+ stakeholders including engineering, clinical, and C-level.• Identified and challenged a politically-driven decision to fragment one coherent platform into five separate tools. Built the market and user evidence case, presented it to leadership, and argued for focused prioritisation over fragmentation.• Evaluated market value of features alongside program managers, deciding what to build, what to cut, and what to sequence, not just what users needed but what the business could viably deliver.• Led end-to-end research operations feeding directly into product decisions: qualitative and quantitative methods, personas, journey maps, and service blueprints used in roadmap and stakeholder sessions.• Managed and mentored a team of designers and researchers in a regulated, Agile/SAFe environment.
- Dentsply SironaSenior UX ResearcherJanuar 2023 - Januar 2024 (1 Jahr)• • Identified an untapped product opportunity in a B2B medical SaaS platform, built the research evidence for it, and defined which features to prioritise, which to cut, and what to build next.• • Connected research outcomes directly to business performance: platform orders increased 50% following feature direction changes informed by this work.• • Partnered with C-level leadership to integrate research findings into product decisions and roadmap priorities.
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Ausbildung und Abschlüsse
- Executive MBA CandidateQuantic School of Business and Technology2027Executive MBA Candidate
- Product Innovation Post-Graduate ProgrammeStanford University2016Product Innovation Post-Graduate Programme