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Malt Strategy
Malt Strategy
Daniela MarsegliaDM

Daniela Marseglia

Global Consumer Insight Senior Manager

EUR 600/Tag
Basel, CH
15+ Jahre
1. Turning Complexity into Clarity
2. Connecting Insights to Business Impact
3. market research expertise
4. Consumer and Customer Insights
5. Market Intelligence and trends

Durchschnittliche Reaktionszeit: 1h

Über Daniela

  • Italienisch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Deutsch

    Konversationssicher

Vor Ort möglich
Basel (bis zu 50 km)

Projekt- und Berufserfahrung

  • DSM–Firmenich,
    Global Consumer Insight Senior Manager
    Mai 2021 - März 2025 (3 Jahre und 10 Monate)
    4303 Kaiseraugst, Switzerland
    • Led global consumer insight, concept testing, and innovation programs across Healthcare and Nutrition categories
    • Managed customer satisfaction and NPS initiatives across multiple international markets
    • Delivered market intelligence and competitive analysis using IQVIA, Euromonitor, Mintel, Nicholas Hall and retail data sources.
    • Partnered with R&D, Marketing and Commercial teams to support innovation & portfolio strategy
  • Kellogg's,
    Regional Insight and Research Manager
    Juli 2016 - Februar 2019 (2 Jahre und 7 Monate)
    Milan, Metropolitan City of Milan, Italy
    • Partnered with brand and commercial teams to identify growth opportunities across Southern Europe
    • Guided innovation, portfolio management, communication and category decisions through consumer understanding and market analysis
    • Connected multiple data sources into clear business recommendations
  • Kiko Milano,
    Global Consumer Insight Manager
    Februar 2015 - Juni 2016 (1 Jahr und 4 Monate)
    Milan, Metropolitan City of Milan, Italy
    • Built consumer understanding capabilities to support international expansion and category development in the beauty sector
    • Strengthened digital and shopper understanding through online behaviour, customer experience and competitive intelligence programs
    • Provided strategic guidance on brand positioning, trends, and consumer needs
Gesamte Berufserfahrung von Daniela ansehen

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Ausbildung und Abschlüsse

  • Career Break
    2021
    Career Break
  • MBA
    Luiss Business School
    MBA
Ausbildung und Abschlüsse von Daniela ansehen

Kategorien

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