Name: Senior BI & Digital Analyst
Price: 750 EUR
Availability: InStock

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Englisch
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Polnisch
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Philip Morris International
Senior BI & Digital Analyst
Februar 2025 - Heute (1 Jahr und 6 Monate)
• ● Designed and developed interactive dashboards and data-driven insights for marketing managers to support strategic decision-making.
• ● Analyzed customer purchasing behavior across diverse sales channels, with a strong focus on e-commerce optimization.
• ● Created automated Python scripts to streamline internal workflows and improve team efficiency.
• ● Provided data-backed recommendations for website UX improvements, ad campaign optimization, and target audience segmentation.
• ● Implemented marketing pixels and advanced tracking tags using Google Tag Manager.
• ● Monitored data collection integrity, tracking anomalies, and shifts in user behavior in real time.
NoA Ignite
Digital Analyst
März 2023 - Januar 2025 (1 Jahr und 10 Monate)
• ● Implemented web analytics architecture from scratch for various websites and e-commerce platforms.
• ● Designed and delivered custom analytical dashboards tailored to client-specific KPIs.
• ● Conducted deep-dive analyses and delivered actionable recommendations for external marketing teams.
• ● Deployed and configured Consent Management Platforms (CMP) to ensure privacy compliance.
• ● Conducted technical and business training sessions for clients on web analytics tools.
Axence
Marketing Specialist
November 2018 - Februar 2023 (4 Jahre und 3 Monate)
• ● Spearheaded the end-to-end implementation of web analytics and data-driven marketing practices within the organization.
• ● Held full ownership over the company's analytical tools and data tracking setup.
• ● Prepared and presented performance reports and strategic marketing insights directly to the CEO and Board of Directors.
• ● Managed and optimized the company's marketing automation tools.
• ● Executed and managed paid advertising campaigns across Google Ads and Meta Ads.