Über Elena
CRM, Loyalty & Lifecycle Leader with 15+ years of experience driving revenue growth through retention, CLV optimisation, and data-driven customer engagement. Proven in building and scaling CRM ecosystems, loyalty programs, and automated lifecycle journeys across retail, ecommerce, and subscription models. Experienced in defining CRM and loyalty strategy, leading CRM platform onboarding, and partnering with Product, Data, and Technology teams to deliver measurable impact (e.g. +400% channel revenue uplift, +36% email revenue growth, +43% loyalty revenue).
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Verhandlungssicher
Russisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Zürich (bis zu 50 km), Genf (bis zu 50 km), Bern (bis zu 50 km), Lugano (bis zu 50 km)
Projekt- und Berufserfahrung
- Ex Libris AG,Head of CRM & LoyaltyAugust 2024 - Heute (1 Jahr und 10 Monate)SwitzerlandScope: CRM strategy, loyalty, lifecycle automation, governance, reporting, and customer engagement & retention.
- Beyond Beauty Club GmbH,Senior CRM ConsultantFebruar 2022 - Dezember 2023 (1 Jahr und 11 Monate)Switzerland• • Defined and delivered a global subscription-based loyalty strategy, aligned with retention and CLV objectives.• • Designed end-to-end lifecycle frameworks across email, push, and in-app, enabling scalable execution.• • Advised on and led onboarding strategy to accelerate activation and long-term loyalty.
- Estee Lauder Companies,E-commerce, CRM & Customer Insights ManagerOktober 2019 - September 2022 (2 Jahre und 11 Monate)SwitzerlandScope: National and regional multi-brand CRM strategy and execution, lifecycle automation, loyalty, CRM platform onboarding (Braze), customer insights, and EMEA-to-global alignment.
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Ausbildung und Abschlüsse
- Certified Loyalty Expert™Loyalty & Reward Co2025Certified Loyalty Expert™
- Certificate in Digital Marketing StrategyHarvard Business School Online2024Certificate in Digital Marketing Strategy