Florence Aller

Team of 2 analysts + 3 service providers

• · $1MM budget

◦ · 45 countries

• · Identified and quantified Braun's future growth potential across 45 countries over 10 years, directly informing a $1Bn growth strategy and $0.5Bn innovation masterplan — securing critical leadership investment.

• · Architected Gillette brand health program from scratch (35,000 interviews, $300K budget), diagnosing a consumer value inferiority and enabling $70MM revenue recovery through repositioned brand messaging.

• · Built Braun's full analytics and insights capability: supplier management, research design standards, and executive reporting frameworks — previously non-existent in the BU.

• · Co-led implementation of lean startup methodology for Oral Care front-end innovation, running 30/60/90-day consumer validation cycles that established ongoing business pipelines of $50–200MM/year.

• · Pioneered AI-augmented concept creation workflows using GenAI tools, significantly accelerating early-stage innovation cycle time.

• · Launched an internal podcast for cross-organizational insight sharing, increasing A&I visibility and capability adoption across the division.

Global

• · Oral-B iO program

• · Served as Insight Expert for the Oral-B iO global launch — validating product concept, packaging, media strategy, and claims across markets. Program contributed to 1.3MM toothbrushes sold in launch year.

• · Designed and executed 15+ research studies per year covering product development, communication strategy, and consumer segmentation at global scale.

• · Managed end-to-end budget allocation and supplier relationships across the full Oral-B Power Brush innovation pipeline.