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Franziska FahselFF

Franziska Fahsel

Senior Product Manager

EUR 800/Tag
Berlin, DE
15+ Jahre

Durchschnittliche Reaktionszeit: 1h

Über Franziska

As a Senior Product Manager and business consultant, I help companies turn bold product visions into market-winning solutions that drive measurable growth. With a strong track record in fintech, SaaS, and B2B software, I bring a hands-on approach to product strategy, market and user research, and cross-functional leadership. Whether you need to launch new products, improve adoption rates, or align teams for faster, high-impact delivery, I deliver—from concept to growth.

What sets me apart is my entrepreneurial experience as a founder combined with proven success scaling products in high-paced environments, including Candis GmbH and GK Software. I thrive on complex challenges and excel at creating actionable roadmaps, leading feature launches (such as document management or Single Sign-On), and optimizing for both user experience and business results.

Typical projects I deliver:

Defining and executing product strategy

Leading discovery and user research

Building and scaling new features or product areas

Streamlining processes for faster time to market

Supporting go-to-market and cross-team alignment

If you’re looking to accelerate product-led growth, elevate your team, or launch high-impact software, let's talk!
  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Berlin (bis zu 50 km), Leipzig (bis zu 50 km), Munich (bis zu 50 km), Hamburg (bis zu 50 km)

Projekt- und Berufserfahrung

  • Candis GmbH (Fintech),
    Senior Product Manager
    DIGITALAGENTUREN & IT-CONSULTING
    August 2022 - Mai 2025 (2 Jahre und 9 Monate)
    Berlin, Germany
    • Achieved 25% increase in inbound pipeline generation within one year.
    • Drove expansion revenue to represent 50% of total company revenue.
    • Raised product adoption rate from 0% to 15% in one year, with individual features achieving up to 89% adoption.
    • Launched new document and contract management product area, leading it from concept to growth with measurable business impact.
    • Implemented market and user research, advanced segmentation, and data analysis to drive KPI improvements.
    • Delivered key initiatives (Power Search and Single Sign-On) to boost user experience, security, and system performance.
    Product management User Research Business analysis Corporate strategy product marketing
  • Heval Equestrian,
    Founder & Head of Product
    EINZELHANDEL
    Januar 2014 - Heute (12 Jahre und 5 Monate)
    14 Potsdam, Germany
    . Founded Heval Equestrian single-handedly, building the company from the ground up and independently launched all products and established business operations and managed supplier relationships and all key growth stages solo and successfully scaled the company as sole founder, establishing a strong market presence.
    Corporate strategy Business model Product management Start-up E-commerce
  • Körber Digital
    Senior Product Manager & Venture Architect (Freelance)
    Mai 2022 - August 2022 (3 Monate)
    Berlin, Germany
    • Delivered a prioritised product roadmap, accelerating product development and aligning with company goals.
    • Supported as interim CEO, driving the venture's establishment and growth secured stakeholder buy-in with impactful business cases.
    • Enabled rapid board decisions through targeted executive materials.

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Ausbildung und Abschlüsse

  • International Business (M.A.)
    HTW Berlin
    2017
    International Business (M.A.)
  • International Business (B.A.)
    HTW Berlin
    2015
    International Business (B.A.)

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