Beschreibung

Ayudo a empresas a invertir el presupuesto publicitario en canales de pago, como son Google Ads, Meta, Ads, Linkedin Ads, entre otras dependiendo del sector en que se encuentre el negocio y su el público objetivo, para convertirlo en crecimiento de negocio. Ofrezco un servicio integral: diseño de estrategia, implemento y optimizo campañas para mejorar tu ROAS/ROI.

Algunas de las cuentas que he gestionado: La Salle BCN, Sage, DocuWare, Meco Industries, Luz Vintage, y otros ecommerce. Con inversiones presupuestarias de 4.000€ hasta más de 1M anual.

Sprachen

Spanisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Katalanisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

La Salle BCN
Sr Paid Media
BILDUNG & E-LEARNING
November 2022 - Januar 2026 (3 Jahre und 2 Monate)
Barcelona, Spanien
oDeveloped and implemented different campaigns strategies, resulting in a 10.3 ROAS on the Meta and 9.8 ROAS on Google Ads.
oStrategized by designing and optimizing full-funnel strategies on different platforms, and different types of modern campaigns such as performance max, +advance, and so on.
oIntegrated first-party data, and GA4, enhancing audience targeting, and testing, and CRO strategies, by driving 11% higher conversion rate and decreasing CPA’s.
oAnalyzed data from platforms such as CRM, GA4 and other analytics tools to deliver actionable insights that inform strategic decisions on budget allocation, location targeting, product performance, audience segmentation and more.
oConducted diligent and consistent ongoing market/competitors research, keyword research and customer/audience research.
oImplemented strategic creative optimization on landing pages and ads that helped increase the conversion rate by 6%.
oImplemented various testing strategies such as audience testing, bidding strategies, creative and copy testing, etc. on different platforms.
Creative Strategy Paid Media Strategy Data analysis Conversion Rate Optimization Research
Alcalink eCommerce & Marketing Online
SEM Especialist
DIGITALAGENTUREN & IT-CONSULTING
Juni 2021 - November 2022 (1 Jahr und 5 Monate)
oConducted deep audits for client’s accounts, as well as market, competitor’s research, keywords research and audience’s research.
oManaged ecommerce campaigns such as shopping, search, display, YouTube, performance max campaigns, achieving 470% ROAS on generic campaigns by, optimizing feed products, structuring campaigns, managing bidding and budgets strategies, and managing audience’s targets.
oPresented data-driven recommendations to stakeholders enabling informed optimizations across different levels.
Google Ads Data analysis Meta Ads Visualización de datos Gestión de clientes
GARAMOND PUBLICITAT SL
SEMspecialist
Januar 2020 - Juli 2021 (1 Jahr und 6 Monate)
oDeveloped data driven strategies, optimized campaigns and optimizing landing pages, achieving 15% Conversion Rate.
oDesigned, created and managed paid media campaigns (including paid search, display, shopping, remarketing, YTB) and developed strategies and tactics for clients, across a variety of channels, such as Google Ads, Bing, Pinterest Ads, Facebook/Instagram Ads, and Linkedin Ads.
oOptimize bidding at the keyword, placement, device, geographic, demographic, audiences, and other levels.
oPerform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, conversions, cost per lead, and other important metrics).
Google Ads Meta Ads LinkedIn Marketing Análisis de datos Visualización de datos