Name: Fractional CMO, Category Management Retail & E-com
Price: 1200 EUR
Availability: InStock

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JnJ consumer health
Global Director People & Culture Transformation
GESUNDHEIT & WELLNESS
Oktober 2022 - Februar 2024 (1 Jahr und 4 Monate)
Spearheaded global organizational transformation during J&J's Consumer Health restructuring, embedding agile, data-driven culture across 50 markets.
Partnered with executive leadership to align people strategy with innovation and sustainability goals, supporting a smoother business carve-out and readiness for Kenvue launch.
Designed an integrated employee engagement and communication ecosystem (newsletters, surveys, townhalls) driving +20% engagement and +15% leadership adoption.
Implemented continuous improvement and performance frameworks that enhanced cross-functional collaboration.
Acted as strategic HR business partner for commercial, R&D, and supply chain teams, translating organizational culture into measurable business outcomes.
Dufry Group
EMEIA Director of Category Management
EINZELHANDEL
Oktober 2017 - Oktober 2020 (3 Jahre)
Led global marketing partnerships with top luxury brands, building ecosystems that increased brand equity and customer engagement across digital and retail touchpoints.
Transformed vendor relationships into long-term strategic alliances, delivering +9% YoY growth through value co-creation and multi-channel activation.
Partnered with regional and commercial teams to align marketing, sales, and operational excellence creating consistent brand storytelling globally.
Developed global go-to-market frameworks, integrating ABM and CRM tools (Salesforce) to optimize marketing performance and ROI.
Dufry Group
EMEA Senior Customer Development Manager, Category Manager
GROSSHANDEL
August 2016 - September 2017 (1 Jahr und 1 Monat)
Directed $1.7B portfolio across 34 markets, delivering +9% category growth YoY vs +6% trend.
Leveraged shopper insights & assortment optimization, growing skincare +8%.
Standardized consumer experience & promotional excellence, scaled globally.
Streamlined SKUs (-36%) → unlocked +5% projected sales growth.
Drove category expansion, adding wellness brands and boosting Turkish haircare +35% sales.