Gesu Chauhan

Oversawthe complete lifecycle Lancôme Brand Events artworks , includingthe development and execution ofseasonal gift sets (Christmas, Advent calendars, Chinese NewYear, Mother's Day), limited-edition makeup and skincare launches, artistic collaborations, and Gift With Purchase (GWP) programs.

Led concept developmentfor360 global campaigns(Lunar NewYear,Eid, Qixi, Summer, Diwali, Spring), craftingstrategy-driven narratives that merged cultural relevance with brand ambition across key markets: North Asia, GCC, India, and Europe. Owned and assisted full-cycle development of limited-edition collector products from ideation, material research, and storytellingto launch, driving desirabilitythrough premium giftsets and collectors, in partnership with internal labs and external agencies. Directed 360° asset creation across global touchpoints (OOH, digital, CRM, retail), aligning agency briefs and market needs to ensure brand consistency and high-impact local execution. Supported in 27+ launches end-to-end — balancing creativevision with operational excellence while driving cross- functional alignment across DMI, CDO, local markets, and production teams. Assisted in building data-backed campaign launch and financingstrategies delivering actionable frameworks forcross-marketsuccess and competitive edge.

Co-developed artisticcollaborationswith culturally relevanttalents,co-creatingstandout productstories and immersive campaigns (e.g. Lancômex Louvre, Lunar NewYear, Share Happiness, Diwali) to amplify brand storytellingand consumer resonance. Supported the creation of high-value collectors and gifting sets aligningdesign, sensoriality, and narrativewith Lancôme's global prestige and local marketambitions, enhancingdesirabilityand marketdifferentiation. Led 360° asset development managing creative agencies, production timelines, and internal approvals to deliverelevated, on-brand content across global marketswith consistencyand precision. Crafted hybrid brand experiences byconnecting digital narratives with retail execution, transforming storytelling into compelling, conversion- driving in-store touchpoints. Bumble Bumble

Developed and owned keybrand-buildingtools includingdeepdives, global calendars,and packagingdesign frameworks, ensuringstrategic consistencyand creative alignmentacross launches. Acted as the central point of contact for regional and globalteams, leadingcross-functional coordination for launch activations, sampling strategy, GWPs, and operational updatesto ensure flawless marketexecution.