Guinevere Jones

I write mid-long form articles containing several SEO keywords about the client's chosen topic. Each article requires transforming technical information and research into a highly engaging and informative article on professional language translation, which compels the audience to learn more.

The fashion and homeware brand Marimekko contracts me two days a week to write the global copy for their website, social media, newsletters, paid advertising, visual merchandising and editorials for their journal.

I am responsible for developing the creative concepts of their omnichannel campaigns and transforming them into actionable copy that boosts traffic across channels, sells their products, and builds brand loyalty with their customers.

At the B2B language-tech start-up, Lengoo, I was the lead copywriter responsible for producing English copy across all their channels: website, social media, newsletters, paid social, blog, sales decks, translation products, as well as various materials for employer branding.

One of my main projects was naming and launching a next-gen instant translation app called Flow. In addition to the channels mentioned above, I also produced videos, UX copy and technical documentation.