Héctor Valero

I help brands and sellers grow, optimize and manage their Amazon and marketplace operations across Europe and the US.

I have 6+ years of hands-on Amazon experience and 3+ years working as a consultant, managing multiple seller accounts, auditing marketplace performance and building practical growth roadmaps. My work covers the full Amazon ecosystem: Seller Central operations, account health, catalog management, PPC optimization, conversion rate optimization, pricing, Buy Box, inventory planning and KPI reporting.

Over the last few years, I have managed up to 8 Amazon accounts simultaneously and worked with 25+ accounts across different categories. I also have experience handling large catalogs of up to 3,000 SKUs, using Flat Files, variation management and structured QA processes to keep catalog operations clean and scalable.

Before consulting, I built and operated my own Amazon FBA business, reaching €1M in cumulative sales between 2019 and 2023. This gives me both a strategic and practical understanding of what sellers really need: profitable growth, operational control and fewer expensive Amazon headaches, because apparently Amazon enjoys turning simple tasks into archaeological expeditions.

My main areas of expertise include:

Amazon Seller Central operations

Amazon account audits and growth roadmaps

PPC optimization, ACoS and TACoS monitoring

Listing SEO and conversion rate optimization

Buy Box, pricing and competitiveness monitoring

Catalog management, Flat Files and variations

Inventory forecasting and demand planning

KPI reporting and advanced Excel analysis

European marketplace expansion and Pan-EU operations

Mirakl-based marketplace operations

I work best with brands, agencies and sellers looking for a reliable freelance consultant who can combine marketplace strategy, operational execution and analytical thinking.