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James FreiJF

James Frei

AI Product Builder & Creative Director

EUR 550/Tag
Barcelona, ES
3-7 Jahre

Durchschnittliche Reaktionszeit: 1h

Über James

I help brands and startups build AI products and create the imagery, video and content that go with them. I can build the tech and also make it look right, which is the overlap I work in.

What I can help with:
- AI product design and build (Figma, Next.js, shadcn, Supabase): MVPs, user flows, UX, front end, and the AI features behind them
- Generative image and video pipelines: custom LoRA fine-tuning, product and campaign imagery, mockups and colourways at scale, plus AI video
- AI workflows and automation with n8n, Make and MCP, and pragmatic model choice across commercial and open-source
- Brand content systems and creative direction, from concept to final edit

A bit about me: I started out in film and moved into AI. I co-founded HyperThreads (hyperthreads.ai), an AI platform that turns brand sketches and references into finished campaign images, where I lead the product and built most of it myself, so I've shipped a real AI product with paying customers rather than just tried the tools. Earlier I spent 15 years as a director, editor and colourist for brands like Nike, Adidas, Puma and Monster Energy, which is why I judge a result by whether it fits the brand, not just whether it runs.

I'm based in Barcelona, work in English and Spanish, and take on contract and part-time projects. Happy to talk through whatever you're working on.
  • Englisch

    Muttersprachlich oder zweisprachig

  • Spanisch

    Verhandlungssicher

Nur remote
Führt Projekte hauptsächlich remote aus

Projekt- und Berufserfahrung

  • HyperThreads
    Co-Founder & Head of Product
    Januar 2024 - Heute (2 Jahre und 5 Monate)
    Co-founded an AI SaaS for apparel brands that turns flat sketches into mockups, colourways and editorial shots in minutes. Live since December 2025, with paying customers including ScreenWorks USA (ScreenPrinters), WorldRugbyShop.com, and a range of creative agencies and online retailers. Own the product vision and roadmap: decide what ships and in what order, from concept to release. Direct the AI image and video generation pipelines and the model workflows, and produced the explainer videos (edited and voiced).
    artificial intelligence Video editing Artistic direction
  • FoilHive
    Foilhive Co-Founder & Technical Lead
    DIGITALAGENTUREN & IT-CONSULTING
    Januar 2025 - Heute (1 Jahr und 5 Monate)
    Co-founded a hydrofoil-gear membership brand (one of three founders) making foiling accessible through a single monthly plan. Built the brand, the website, and a custom Shopify app for memberships, gear availability and swaps. In beta with hundreds on the waiting list; launched the not-for-profit arm and preparing the public rollout.
    UI Web Design Artistic direction color grading
  • Self employed
    Independent AI Developer Imaging Pipelines & Automation
    Januar 2023 - Heute (3 Jahre und 5 Monate)
    AI imaging pipelines: production-ready product imagery across sports, fashion, bags and eyewear at catalogue scale, with no studio or shoot day; trained custom LoRA models for photoreal visuals from prompts and client reference / 3D files. Delivered art direction, prompt engineering, generation and colour grading; cut photography costs by 80–90% without losing creative control, and built the client-facing platform to manage, preview and export assets.
    AI automation: a social cut generator that assembles 15-second edits from long-form footage using DaVinci Resolve scripting and GPT prompts, cutting edit prep from hours to seconds. A batch system generating 100+ styled product images from text or reference, plus LLM-guided media toolkits (video downloader, folder-setup, tagging) built on n8n, Make and serverless.
    artificial intelligence Artistic direction Video editing

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Ausbildung und Abschlüsse

  • BSc
    University of Greenwich
    2011
    BSc

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