Jean-Alix Poylo

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🔹 Engineer with a strong foundation in Computer Science, Big Data, and Customer Analytics, now specializing in marketing effectiveness and performance measurement in the advertising industry. I leverage data to refine marketing strategies, ensuring that decisions are backed by clear, measurable insights.

🔹 Passionate about transforming complex data into actionable recommendations, I focus on competition analysis, incrementality measurement, and performance optimization to help businesses improve conversion rates and maximize ROI. My expertise spans advertising platforms and marketing levers, enabling brands to assess the true impact of their strategies.

🔹 With a structured, analytical mindset, I work across cross-functional teams to develop tailored solutions that align with business objectives. I enjoy bridging the gap between technical analysis and strategic decision-making, ensuring data is used effectively for growth.

🔹 My international experiences have enriched my ability to adapt to different markets and collaborate with global teams. I believe in continuous learning, knowledge sharing, and mentoring, always seeking to push the boundaries of what data can unlock in marketing.

Let’s connect to explore how data-driven insights can drive better decisions and stronger marketing performance! 🚀