Julien Marsouin

Copywriting and content creation for Spain and France. Adaptation, transcreation and localization of existing content for new target markets, ensuring cultural relevance, tonal accuracy and consistency across channels. Experience working on international campaigns, refining messaging to resonate with local audiences while preserving the original brand intent and strategic positioning.

Copywriting and transcreation for various brands and cross-market campaigns (La Prairie, Mercure Hotels, Ionos and others). Adapting global messaging into culturally relevant and locally resonant content, while maintaining brand consistency and strategic intent. Experienced in delivering high-quality copy across multiple channels and formats, with a strong focus on tone, nuance and audience engagement.

Development of a wide range of creative assets for Oral-B France, in close collaboration with the Budapest-based creative team and the local client in France. Ensured consistency of messaging and tone across markets, while adapting content to meet local expectations and cultural nuances. Contributed to the delivery of cohesive, high-quality campaigns aligned with both global strategy and local market needs.