Lara Kesisoglu

Planned and executed social media strategies across multiple industries including real estate, mortgage brokerage, laser hair removal, and IT solutions. Managed end-to-end content creation, from ideation to publishing, ensuring alignment with each brand’s tone and goals.

Developed monthly content calendars, wrote captions, and collaborated with designers to produce visually consistent and engaging posts. Conducted trend research and competitor analysis to optimize content performance.

I focused on social media marketing across Instagram, LinkedIn, and Facebook for clients in real estate, mortgage brokerage, IT solutions, luxury menswear, and beauty.

I built monthly social media calendars, created posts, reels, and memes aligned with each brand's tone, and crafted captions that drove engagement.

I edited videos with Canva and Veed.io, scheduled content on SocialPilot, and developed visual concepts. I also tracked social media trends, conducted daily platform checks, and leveraged artificial intelligence to brainstorm ideas and optimize content strategies.

This experience sharpened my ability to manage multi-brand portfolios, adapt tone of voice across very different industries, and consistently deliver creative content that connects with target audiences.

I managed media planning and competitive intelligence for major FMCG and consumer brands, including Chanel, Unilever (Elidor, Vaseline, Rexona, Dove), and Kimberly-Clark (Kotex).

I conducted weekly competitive analysis using Instar, Kantar, OMD Reporter, and AdExplorer to deliver actionable insights on market trends and brand positioning. I executed reporting and advertising campaign processes in coordination with global teams, and produced pre-, mid-, and post-campaign analyses distributed across all relevant channels.

I designed process flow charts to align global and local client communication, planned and tracked campaign workflows with the digital team, and prepared brand-specific presentations covering customer and competitor activity. On the TV side, I monitored advertorials for FMCG brands, coordinated planning with TV channels, and tracked live shooting and production processes to ensure execution matched plan.

I also produced quarterly, mid-year, and full-year competitive analysis presentations, and prepared weekly status reports shared with offline and digital teams as well as clients. Throughout, I ensured smooth coordination within the team and effective collaboration with other departments.