Über Leticia
- More than 10 years experience developing web analytics strategies for ecommerce.
- User experience and marketing channels optimization in different markets.
- Technical implementation expert in a wide range of tools.
- Associate professor. Training courses for internal departments.
- Implementation and data analysis expert: Matomo (Piwik), Google Analytics 4, Google Tag Manager, Hotjar, Data Studio (Looker), Excel reporting and Google spreadsheets (Google Analytics integration), Google Optimize, Google Search Console, Grafana, Metabase
- Advanced user: Adobe Analytics (Omniture SiteCatalyst), Microsoft Power BI, AdWords, LiveChat, AdSense, Responsys, Pingdom, WebsiteOptimizer.
Englisch
Verhandlungssicher
Spanisch
Muttersprachlich oder zweisprachig
Galicisch
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- Optimizar.infoDigital Analytics Specialist @ optimizar.infoMärz 2014 - Heute (12 Jahre und 3 Monate)- In charge of measurement strategies for international eCommerce projects- Technical implementation in a wide range of analytics tools (Matomo expert).- Dashboard definition and development. (looker studio, metabase)- A proven record analyzing data to understand user behavior in order to optimize conversion.- Management of teams specialized in digital analytics. Resource planning and daily monitoring.- Associate professor. Custom training courses for internal departments.
- BIMBA Y LOLADigital AnalystNovember 2020 - August 2023 (2 Jahre und 9 Monate)- Definition of new measurement strategy for website and apps (iOS and Android).- Coordination of technical implementation and data validation.- Data analysis to understand user behavior to improve conversion- Report development for technical, commercial and digital departments.
- In Marketing We TrustDigital AnalystMärz 2021 - Dezember 2022 (1 Jahr und 9 Monate)- Technical implementation and configuration of measurement tools for customers in different sectors of the Australian and international markets.
Bewertungen
Empfehlungen
Sei die erste Person, die Leticia empfiehlt
Teile Deine Erfahrung aus der Zusammenarbeit mit diesem Freelancer.
Diese Freelancer passen auch zu Ihren Kriterien
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Ausbildung und Abschlüsse
- Ingeniería en InformáticaUniversidad2011
Zertifizierungen
- Google Analytics Individual Qualification (IQ)Google2013