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Lisa Xuân Tran

Online Marketing Specialist

Peut se déplacer à Genève

  • 46.2018
  • 6.1466
  • Tarif indicatif 300 €/ jour
  • Expérience 2-7 ans
  • Taux de réponse 100%
  • Temps de réponse 4h
Proposer une mission La mission ne démarrera que si vous acceptez le devis de Lisa Xuân.

Ce freelance a indiqué qu'il était disponible à temps partiel, 3 jours par semaine, mais n'a pas reconfirmé depuis plus de 7 jours.

À temps partiel, 3 jours par semaine

Proposer une mission La mission ne démarrera que si vous acceptez le devis de Lisa Xuân.

Localisation et déplacement

Localisation
Genève, Suisse
Peut travailler dans vos locaux à
  • Genève et 50km autour

Préférences

Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
  • entre 3 et 6 mois
  • ≥ 6 mois
Secteur d'activité
  • Cinéma & audiovisuel
  • Education & e-learning
  • Environnement
  • Industrie pharmaceutique
  • Réseaux sociaux
+3 autres

Vérifications

Charte du freelance Malt signée
Consulter la charte

E-mail vérifié

Langues

  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Allemand

    Capacité professionnelle limitée

  • Vietnamien

    Notions

  • Espagnol

    Notions

Catégories

Compétences (43)

Lisa Xuân en quelques mots

Digital marketing & Communication specialist with expertise areas such as Search Engine Optimization (SEO), E-commerce management, social media management, paid media and community management, social listening and translations.

Current projects include:
- Yoga retreat website
- Activity catalog
- Customer experience follow up
- Search Engine Optimisation

Previous experience include:
- Entrepreneurship (events, start ups)
- Biopharma industry (pharma & diagnostics)
- Coworking industry
- Sport industry

Portfolio

Expériences

Independent Filmmaker

Cinéma & audiovisuel

Search Engine Optimisation Audit & Operational  - En tant que freelance

Santa Cruz de Tenerife, Spain

février 2022 - Aujourd'hui (9 mois)

Manage and implement SEO strategies within site building, redesigns and updates

Link:https://www.danielsanjose.com/
SEO Audit SEO Digital Marketing marketing strate

The Point Surf Club

Voyage & tourisme

Customer Experience & Community Manager  - En tant que freelance

Santa Cruz de Tenerife, Canary Islands, Spain

octobre 2021 - Aujourd'hui (1 an et 1 mois)

Ensure on-site customer experience and lifecycle to increase their value and return Increase online visibility through social media Follow up with customers for Google reviews SEO
Link: https://thepointsurfclub.com/

Roche

Biotechnologies

Online Marketing Specialist EMEA-LATAM Sub Region North West/South East

Risch-Rotkreuz, Switzerland

novembre 2020 - octobre 2021 (11 mois)

E-commerce Management:
⦁ Oversaw all of the direct business and report to the EMEA-LATAM Division
⦁ Lead cross-functional stakeholder meetings
⦁ Cultivate and manage relationship with 15 countries
⦁ Ensure proper communication & close collaboration with other functions (IT, Sales, Operations, Commercial, Product Manager, global marketing) to streamline all processes, redeuce bottlenecks and support affiliates and grow the business of next generation sequencing
⦁ Planning, execution, data analysis and reporting of digital marketing campaigns in affiliates to increase the number of customers and generate revenue, including Google Adwords (account structure, negative keywords and A/B testing), e-mail campaigns, Facebook, LinkedIn and Instagram
⦁ Lead country onboarding and implementation with cross-functional stakeholders
Website management & on-page SEO improved performance through search engine optimization, product update and UX expert review
Ensure proper customer redirection for an improved online Roche experience through collaboration with global and regional stakeholders


Digital Marketing Analyst:
⦁ Improve online customer journey through website redeisgn tactics, refine brand consistency conversion rate of landing page analysis
⦁ Improve on-page SEO performance, resulting in page speed improvement and increase of organic traffic
⦁ User behavior analysis and metrics tracking with Google Analytics, heatmaps & behavior analytics tools and creation of reporting sales dashboard, saving tremendous manual work
⦁ Analysis and optimisation of advertising spending to improve campaign performance and increase affiliate digital marketing literacy
⦁ Establish expertise in social listening for affiliates, including implementation and dashboard creation
⦁ Lead search engine optimisation with external agency (organic traffic, keyword ranking, SERP visibility, CTR, bounce rate, website authority over time, backlinks, page speed, time on page, conversion rate)
E-commerce SEO Audit SEO Stratégie e-commerce social listening Marketing Facebook Marketing Community management

ATELIER 9 Coworking Nyon

Immobilier

Marketing Manager  - En tant que freelance

Nyon, Vaud, Switzerland

juillet 2020 - octobre 2021 (1 an et 3 mois)

- Editorial calendar planning, execution and reporting of social media, increasing LinkedIn followers by 45%, CTR & Engagement rates to 16% and 21%
- Run a competitor analysis and propose new plans that became the best seller of the coworking space
- Write compelling web content to improve brand reputation and increase organic traffic and customer engagement

Link: https://atelier9.work/en/home
Pricing Competitive Analysis SEO Audit SEO Digital Marketing Social Media Community management

Roche

Biotechnologies

Digital Marketing Manager in EMEA-LATAM Sub Region North West/South East

Risch-Rotkreuz, Switzerland

novembre 2019 - octobre 2020 (11 mois)

Internship within EMEA-LATAM Sub Region North West of Roche Diagnostics
• Social listening dashboards set up
• Central coordination of a subregion digital campaign, including 7 countries • E-commerce website management (maintenance, updates and internal coordination, interactions with external stakeholders)
• Collaboration with digital community
E-commerce SEO Audit SEO User Experience Social Media Paid social LinkedIn Marketing LinkedIn Ads social listening ActiveCampaign Community management

Roche

Biotechnologies

Strategy & Business Development Intern in Centralised and Point of Care Solutions

Rotkreuz

mars 2019 - octobre 2019 (7 mois)

- Conduct external research to gather data to accelerate growth and support the Business Development strategy
- Support Business Development team in market data analysis of product offerings to deliver recommendations to stakeholders within commercial, medical and management
- Internal event organization and material creation to facilitate internal communication across corporate functions
Business development Business Strategy Marketing Strategy Event Management Events Organisation Event Planning New Business Development

Project Firefly

Marketing & Community Manager

St Gallen

mars 2018 - juillet 2018 (4 mois)

• Develop marketing and communication strategies to further grow competencies across audience and channels • Research, plan and implement digital campaigns in collaboration with external agencies •Monitor discussions, resource postings and trends within the community. Monitor and evaluate impact of campaigns and programs • Undertake and manage reporting and analysis of data and user trends

Ferring Pharmaceuticals

Intern in Global Operations Management / Digital Excellence

Saint-Prex

septembre 2016 - avril 2017 (7 mois)

• Organisation of various Ferring Going Digital events (APAC meeting, workshops) • Development of digital assets for internal communication • Administration support for meetings and projects • Support on the development of an eLearning program • Vendor management support for the digital eLearning capability building within Ferring

Formations