Marina Goncharenko

Design of marketing websites, landing pages and premium brand experiences

Wireframes, page structure, responsive UI and visual systems

Figma prototyping, interaction thinking, design handoff

Focus on editorial clarity, hierarchy and perception

Selected projects for creative, lifestyle and premium-oriented brands

Delivered elevated client experiences through personalized styling, product storytelling, and seamless support across all stages of the purchase journey — resulting in higher satisfaction and repeat visits. Cultivated long-term client relationships by translating brand values into authentic communication and tailored recommendations, strengthening loyalty and retention. Optimized CRM and loyalty program engagement, contributing to a +15% increase in returning client purchases. Oversaw stock control, transfers, and returns to ensure operational precision and reduce inventory discrepancies by 20%. Managed complex cash and tax-free transactions with full accuracy and compliance, maintaining smooth daily operations. Collaborated with the retail team to translate customer insights into actionable service improvements, directly supporting achievement of monthly sales targets.

Enhanced user experience by redesigning digital platforms for creative studios, focusing on clear navigation, optimized information hierarchy, and responsive layouts — resulting in more intuitive and engaging user journeys. Maintained visual and brand consistency through the use of refined typography, structured grids, and balanced composition, creating interfaces that feel both functional and aesthetically sophisticated. Collaborated with stakeholders to translate user insights into design improvements, reinforcing usability and overall satisfaction. Applied UX best practices to content presentation, ensuring effortless access to information and smooth interaction flows.