Maurizio Lezzi

Recruited to establish Emmi's global growth platform agenda and build the company's first Strategic Insights, Portfolio Strategy and Innovation capabilities across a CHF 4.4B business operating in 30+ countries. Delivered ~CHF 50M P&L impact across local and global markets, without formal authority over markets.

• • Built and institutionalized Demand Spaces, Price Pack Architecture and Commercial Analytics capabilities, creating the strategic foundation for portfolio and innovation decisions across global and local markets.

• • Became the primary strategic reference point for market leadership teams in Brazil and Spain, shaping portfolio architecture, dual-brand strategy, channel strategy, RGM and innovation priorities end-to-end.

• • Built and scaled three global growth platforms (Protein, Nutrition+, Meal Replacement), defining portfolio architecture, innovation pipeline and go-to-market strategy across EU and LATAM markets.

• • Established Emmi's first cross-market collaboration model, becoming the strategic reference point for five markets (Switzerland, Brazil, Spain, Italy, Canada) — validated by senior management and culminating in the company's first globally coordinated growth platform.

Set strategic direction and innovation priorities for a $4B global Savory Biscuit category across USA, Brazil and EU, aligning regional teams behind a common agenda with execution delegated to local markets.

• Delivered 4% category growth by aligning regional teams behind a common brand positioning and innovation agenda across key markets (Ritz USA, Club Social Brazil, TUC EU).

• Defined and delivered geographic expansion strategy into India and Southeast Asia, including business model and portfolio architecture.

• Delivered adjacent snacking expansion strategy across Chips, Popcorn, Vegetable Snacks and Meat Snacks, defining positioning, portfolio role and innovation priorities for each.

Inherited a category stripped of investment and capabilities following five years of divestiture attempts. Rebuilt the full innovation agenda for Philadelphia ($900M brand) across Europe, from consumer understanding and market re engagement to strategy, pipeline and execution, leading a cross-functional project team of up to 15 people.

• Delivered +5% incremental growth vs. strategic plan through portfolio renewal across snacking, indulgence and savoury relaunch initiatives.

• Rebuilt the European Dairy Innovation function from scratch, defining organization, capabilities and consumer mapping frameworks across the region.

• Built a 25-project innovation pipeline including long-term Health & Wellness strategy, restoring the category's commercial and strategic relevance across European markets.