Meda Alcauskaite

Run high-impact campaigns across Google Ads, Meta, TikTok, and Reddit like a digital sniper—always sharp, always on target Optimize SEO and ASO across platforms to keep visibility strong and performance steady Identify and generate high-quality B2B leads, turning insight into opportunity Analyze campaign results with a critical eye, transforming numbers into clear strategic moves Leverage AI to automate, accelerate, and clean up the clutter in marketing workflows Craft and execute full-funnel strategies across app and e-commerce channels that drive real results Contribute to a bigger marketing picture—where every step of the customer journey is intentional and conversion-focused

I have successfully carried out advertising campaigns in 3 Baltic countries. I work effectively with sales and IT teams and oversee campaigns from start to finish. I initiate and implement unique marketing projects. I take care of the conception, management and execution of various campaigns, including lead generation, sales generation, brand awareness and B2B initiatives. I organise photo and video shoots and photo shoots in line with the communication plan. I work with client databases. I am responsible for email marketing and automation projects, working on improving the customerjourney and improving customer relations. I maintain and administer WordPress managed websites, ensure smooth customerjourneys, create WEB content and SEO for optimal visibility and performance.

After two years at UAB IMPULS LTU, I have taken on more responsibilities, more related to the LEMON GYM brand identity - I have been part of the development of the new communication direction, I have carried out the LEMON GYM brand inventory across the Baltic countries, and in addition to the existing responsibilities, I am currently ensuring that the new LEMON GYM communication area is coherent, original and fresh across all channels in Lithuania, Latvia and Estonia.

I have successfully implemented product marketing strategies, generated design ideas and promotional material. I created entertaining content on social media platforms (Pinterest, Instagram, TikTok, Facebook). I was responsible for product maintenance at Amazon. I took care of product copywriting: ad texts and descriptions. I organised photo shoots and video shoots: I created mood boards and requirements for the material, organised and supervised the shoots.