Nithya Sudhir

Led full-funnel B2B content-marketing initiatives including strategy, research, creation, publication, and optimization of multi-format content. Drove a 30% increase in MQLs through SEO-optimization and targeted paid advertising on Google and LinkedIn. Implemented HubSpot automation workflows, streamlining segmentation and lead nurture paths to reduce manual follow-up by 40%. Managed brand presence and consistency across digital platforms, collaborating with 2 external agencies for website maintenance and paid advertising. Designed and edited multimedia content using Adobe Creative Cloud and Canva to support sales enablement and lead conversion. Produced internal and external communications, including newsletters and social media posts, to enhance transparency and team engagement.

Created content on pricing psychology and behavioral economics, driving 25% increase in engagement across digital platforms. Contributed to Buynomics' rebranding and successful brand relaunch by aligning messaging, tone, and visual identity across marketing channels. Maintained and optimized the company website for SEO using HubSpot CMS. Designed visual content and ads using tools like Canva and Adobe Creative Cloud, enhancing campaign engagement and clarity. Collaborated with cross-functional teams, external contractors, and stakeholders to coordinate events, marketing deliverables, and brand communication.

Authored and edited thought-provoking industry content in collaboration with PMMs and SMEs Drafted high-converting website and landing page copy that improved visibility and lead quality. Launched a weekly industry newsletter, improving subscriber engagement and internal communication. Developed monthly social media calendars to support content distribution across LinkedIn, X, and YouTube. Planned and executed global content strategy for two international summits and four executive events.