Beschreibung

Brand strategist, workshop designer, and facilitator with 18 years of experience, including work for Google, Alessi, Elsevier and many, many startups and creative small businesses.

Excited to help your business create value propositions, brand messaging and frameworks rooted in customer empathy.

A great brand is not only a sleek look, or messaging that immediately resonates, as evidenced by the companies my work helped to raise funding, get acquired or scale up successfully after significant investment rounds. Let's help your company soar!

Work with me on your brand strategy to:

develop a deep understanding of your market and customer insights,
identify your hero audiences and create messages that speak directly to their wants and needs,
discover and define company purpose and value, supporting a deep connection to your audience and a brand strategy built on rich, meaningful grounds,
define creative strategic territories you can stand out and be magnetic with.
I also work with talented graphic designers to bring it to life as a visual identity, website design and comms materials.

Commission workshops to:

help stakeholders and decision-makers discuss, explore and get on the same,
identify and brainstorm brand and company values and purpose
brainstorm brand strategy directions
build brand activation plans for cross-channel consistency and relevance based on methods developed at Google Digital Academy.

Work with me as an advisor and coach to:

lean on a fractional brand director who supports your team or yourself to stay on track and build the company towards a consistent brand
have access to monthly conversations on marketing strategy, brand and planning.

I believe that

every brand can and should be interesting and captivating, even those in highly regulated industries,
clarity beats any buzzwords
a good workshop is both fun and have very serious, very consequential takeaways and concrete next steps.

Branchenexpertise

Sprachen

Ungarisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Verhandlungssicher
Italienisch
Konversationssicher

Arbeitsortpräferenzen

Vor Ort möglich

Barcelona (bis zu 10 km), Madrid (bis zu 10 km)

SmallGiants.Agency
Head Of Strategy
November 2021 - Heute (4 Jahre und 7 Monate)
London, UK
Independently led end-to-end strategy for B2B clients navigating growth, repositioning, or brand transformation — including fintech, SaaS, and regulatory platforms such as Daphne, Elsevier, and Vixio. Used insight-driven methods to distil complex offerings into clear, compelling narratives that shaped messaging, brand identity, and user experience. Worked closely with designers and stakeholders to build shared language and strategic clarity, ensuring creative work stayed aligned with business needs and audience expectations.
Facilitated cross-functional workshops that enabled teams to align internally, understand customer needs, and make confident brand and marketing decisions.
Currently supporting the development of an agentic AI tool enabling end-to-end product, brand and digital marketing strategy planning as well as monitoring and managing.
Brand Startegy Workshop Facilitation Brand Positioning Design Thinking Consumer Insight
GOOGLE
Programme Lead, EMEA, Google Digital Academy Brand Activation Suite
November 2019 - Oktober 2021 (1 Jahr und 11 Monate)
London, UK
Designed and delivered digital brand maturity programmes for companies including Nestlé, Safaricom, and Alessi. The workshops supported senior marketing teams, helping to develop relevant and personalised messages as well as formats, translating audience insight into scalable, cross-channel brand experiences. Focused on turning trends and behavioural insights into practical action and performance outcomes.
Redesigned key modules for virtual delivery during the pandemic, receiving 100% NPS on multiple programmes despite constrained deadlines.
Workshop Facilitation Program Leadership Learning Design Brand Activation
GetSet for Growth
Marketing Strategy Advisor & Workshop Facilitator
Januar 2018 - Oktober 2019 (1 Jahr und 9 Monate)
London, UK
Delivered multi-channel marketing and brand skills development to SMEs across London. Helped early-stage businesses improve marketing effectiveness, attract funding, and scale sustainably. Created new practical training formats to boost engagement and retention across a diverse client base. Advised various clients regarding pitch decks/business models and pitch training that contributed to raising £700K.

"Get Set has enabled us to develop and grow our business with confidence, helping us to put together a really strong brand and then create online materials that have really resonated with our target market. We have been able to be more ambitious with the clients we have been approaching, and had the confidence to do so based on our knowledge of the challenges they face, and the way we can best address that." George Bell, On:Song

"I have found the course fantastic. I've done a few similar workshops before and this is the best I've done. The daily structure helps but Orsi's methodology, knowledge and energy make it so easy to apply these abstract ideas to your business. Already been recommending it!"
Jay Harris,
Workshop Facilitation Marketing Strategy Marketing Consulting Workshop Design Coaching