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Patrick GoutPG

Patrick Gout

Freelance B2B Performance Marketer

EUR 400/Tag
Berlin, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Patrick

  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Konversationssicher

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Perk/TravelPerk
    SEA Manager Freelancer
    Mai 2025 - Heute (1 Jahr und 1 Monat)
    Owning & scaling Expense Management activities across Google & Bing in 7 markets
    • Own end-to-end strategy and execution for search, P-Max, Demand Gen and YouTube across brand, non-brand and competitor campaigns in 7 markets.
    • Plan and manage budgets, pacing and bid strategies to hit pipeline/ARR targets.
    • Restructure accounts (intent tiers, market splits, negative keyword systems) to clean up traffic and scale non-brand profitably.
    • Run structured experiments (bidding, match types, audiences, creatives, LP tests) and report clear learnings to stakeholders.
    • Reworking landing page and user journey post-click
    • Working with regional managers to improve localisation of campaigns & lead quality to grow pipeline
    SEA Bing Ads Google AdWords
  • ToolTime
    Paid Search & Paid Social Manager Freelancer
    September 2025 - Heute (9 Monate)
    75% MRR increase within 4 months from SEA & Paid Social

    • Owned Google, Bing & Meta Advertising for DACH
    • Scaled both platforms within 1 month to achieve an improved SQO by +38% growth and -12% CAC
    • Launched Bing advertising, achieving low CPL of <$100
    • Responsible SEM Austrian country expansion & strategy
    • Successfully launched into Austrian market expansion,
    • Successfully expanded & scaled accounts into Austria, achieving a record-breaking month in February due to Search Engine Marketing efforts
  • Yokoy
    SEM Manager Freelancer
    DIGITALAGENTUREN & IT-CONSULTING
    Mai 2025 - November 2025 (6 Monate)
    • SEA account + CRO audit
    • Manage & scale the both the brand and non-brand paid search accounts across Google & Bing in DACH, UKI, Benelux
    • Conduct multiple tests to increase SEA efficiency: Brand Incrementality tests, RSA A/B test set ups (i.e. pinning/DKI), bid strategy testing
    • Optimise data being feed back to Google to target closer to Yokoy's ICP and help Google's AI optimise

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