Über Roselinde
Hi there!
I'm Roselinde, a freelance content marketer who's all about social media. I love helping brands reach their full potential by creating content that really grabs people's attention.
I love getting creative with a brand's products and taking them to the next level. Let's work together to make your brand shine!
Niederländisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Konversationssicher
Vor Ort möglich
Gent (bis zu 50 km)
Projekt- und Berufserfahrung
- La Lorraine Bakery Group BelgiumSocial Media & Content Manager (Panos, Tarte à Moi & La Lorraine)LEBENSMITTELINDUSTRIEJuni 2024 - Heute (2 Jahre)Haaltert, Belgien
- Managing the content calendar: Facebook, Instagram, TikTok, newsletters, blog posts, landing pages.
- Collaborate with marketing, design, and sales teams to ensure all content efforts are aligned
- Writing qualitative copy for the content on various channels
- Analyze content performance metrics and identify areas for improvement.
- Engage with influencer marketing & pr agencies and follow up campaigns and actions in these domains
- Suspicious AntwerpSocial & Campaign OfficerJuli 2023 - Heute (2 Jahre und 11 Monate)Antwerp, BelgiumAs Social & Campaign Office I am in charge of a few departments, mainly focussing on social media (paid & organic), campaign creation, email marketing & e-commerce:- Leading end-to-end campaign creation, from ideation and mood boards to executing shoots, ensuring alignment with brand goals.- Developing content strategies that serve both organic and paid channels, collaborating with the ads team to deliver high-converting assets.- Crafting engaging email campaigns, monitoring performance, and implementing strategies to improve open and click-through rates.- Optimising the webshop (Shopify) for improved user experience and higher conversion rates, utilising CRO techniques.- Collaborating across teams to ensure consistent brand messaging and seeking continuous improvements in strategies and processes.
- Haus of StoriesCreative LeadJanuar 2020 - Heute (6 Jahre und 5 Monate)BelgiumFull concept marketing agency for retailers & lifestyle brands.- Approach freelancing with a holistic view on the business, taking into account its needs and objectives- Build a tailored strategy that aligns with the business's values and identity- Utilize the power of storytelling to communicate the brand's unique story and engage its audience- Translate the brand's identity into a compelling narrative to create a strong and consistent message across all marketing channels- Provide services such as web design, content creation, social media management, and advertising to execute the strategy Clients success stories:- Mono (Coffee Bar)- Olivea (Fashion Retail & E-commerce)- Ace (Fashion Retail & E-commerce)- Haze & Fin (Fashion Retail & E-commerce)- Lena Mae (Fashion Retail & E-commerce)- Mae Concept (Fashion Retail & E-commerce)- 1954 Vintage (E-commerce) - N°1 Vintage Reseller in Saudi Arabia | Featured in Vogue, Marie Claire & Harper's Bazaar- ...
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Ausbildung und Abschlüsse
- Master of ScienceFree University of Brussels2022Preparatory program, Master of Science in Business Management
- Bachelor's degree, International Communication ManagementArtevelde University College2021Bachelor's degree, International Communication Management