Über Salif
Entrepreneur | Digital & Programmatic Consultant | Business Angel Investor | Expert in Advertising in Africa 🌍
With over 15 years of experience in programmatic advertising, media trading, and digital transformation, I help brands, agencies, and media groups execute programmatic buying, optimize and maximize audience monetization in Europe an Africa.
🎯 Mission: Helping businesses unlock the full potential of their media investments by combining technology, data intelligence, and programmatic excellence
✔ Programmatic & Media Trading Expert: Setting up and managing DSPs and optimizing omnichannel programmatic strategies.
✔ Retail Media & Data Activation: Leveraging first-party data, building data marketplaces, and activating audiences via CDPs & DMPs.
✔ Corporate Training & Digital Transformation: Empowering teams to master programmatic media, audience monetization, and cross-platform advertising
Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Paris (bis zu 50 km)
Projekt- und Berufserfahrung
- JoobaVentureConsultant & Formateur Programmatic & Media Trading ConsultantJuni 2016 - Heute (10 Jahre)Île-de-France, FranceSupporting businesses in their digital transformation and programmatic advertising strategies🎯 Mission: Helping businesses unlock the full potential of their media investments by combining technology, data intelligence, and programmatic excellence✔ Programmatic & Media Trading Expert: Setting up and managing DSPs and optimizing omnichannel programmatic strategies.✔ Retail Media & Data Activation: Leveraging first-party data, building data marketplaces, and activating audiences via CDPs & DMPs.✔ Corporate Training & Digital Transformation: Empowering teams to master programmatic media, audience monetization, and cross-platform advertising
- Sports Local MediaAdvertising & Programmatic DirectorSeptember 2009 - August 2015 (5 Jahre und 11 Monate)Paris, France• Header Bidding : Programmatic Monetization through SSPs like Rubicon/ Magnite, Adtech (AOL), Smart RTB+, Sticky Ads (Freewheel) and Google Ad Exchange (Open Auction, Deal ID)• Adserving : Management of campaigns (Agencies & Direct advertisers) through different adservers (Weborama, Smart Adverser, Google AdManager)• Marketing : Media, Data, Viewability, Brand Safety• Work cross-functionally with Sales, Product (Functional specifications), and Engineering teams (Technical assessment)• Recruitment, Management and Training of 3 Sales Managers & 2 AdOps (Traffic Manager & Publisher/Yield Manager)
- SpacefootProject ManagerJuni 2008 - August 2009 (1 Jahr und 2 Monate)75019, Paris, FranceTraffic generation on Spacefoot.com & Footeo.com, the social network for amateur football clubs in France.
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Ausbildung und Abschlüsse
- Small Business Administration/ManagementESSEC Executive Education2024Small Business Administration/Management
- Master, Economie et Gestion du SportUniversité Paris Dauphine2008Master, Economie et Gestion du Sport