Sarah Mold

Brands: Penhaligon's, L'Artisan Parfumeur, Loto del Sur, Kama Ayurvedic Skincare

• Directed global omnichannel consumer marketing for 4 luxury beauty brands orchestrating global-to-market collaboration across DTC, retail, CRM, media, and influencer channels. Created frameworks enabling markets to adapt global campaigns while ensuring brand consistency. Aligned consumer engagement and revenue goals globally. KPI: Single digit growth YoY in omnichannel sales for Penhaligon's and L'Artisan Parfumeur

• Scaled and led a high-performing global team, growing from 4 to 15 across CRM, performance marketing, consumer data, eTail, and digital activation functions.

• Owned full-funnel paid, earned, and owned media planning with a £6M+ annual budget. Launched cross-market campaigns, built innovative partnerships e.g. Spotify & audio tech sample request and collaborated with PR to drive creator & influencer led amplification e.g. TikTok Gen Z recruitment campaign KPI: 10% increase in media ROAS and average engagement +2ppts

• Developed and implemented a data-driven CRM strategy focused on lifecycle, segmentation, automation, and loyalty. Launched 20 new automations in 1 year. • Launched membership programs across 3 brands, increasing consumer data capture, driving engagement, and boosting revenue per user. KPI: 25% increase in CLTV for members vs. non-members on Penhaligon's

• Championed a consumer data roadmap that enabled insight-led decision-making across the business. Implemented brand health check dashboards monitoring core KPIs, led persona development to inform GTM strategy and campaign targeting.

• Supported global eTail strategy, identifying white space opportunities and providing strategic toolkits to drive localised growth.

• Acted as a thought leader within the division, sharing best practices and driving digital transformation through a culture of testing and iteration.

• Led the UK omnichannel strategy across all ELC brands, aligned with global and regional priorities. Shaped digital transformation roadmap with senior stakeholders.

• Delivered innovation through new capabilities: Endless Aisle, loyalty integrations, live video streaming, virtual consultations, and Click & Collect.

• Held global ownership of omnichannel initiatives (e.g., Click & Reserve) across UK, NA, EMEA, and APAC—managing product roadmaps and enhancements.

• Built business cases for innovation and tracked KPIs to ensure ROI and strategic impact.

• Oversaw third-party vendors (e.g., PredictSpring, Radius8, Bambuser, PayPal), ensuring seamless implementation and on-time delivery of omnichannel capabilities.

• Continuously improved UX based on feedback, competitor analysis, and market innovation.

• Stepped into interim leadership role during UK lockdown, taking full P&L ownership at a time of urgent offline-to-online transition.

• Developed an accelerated growth strategy to offset store closures. Reforecasted and delivered against revised stretch targets.

• Led and supported the team to reprioritise projects and deliver results under high pressure. Result: Online performance revised targets, maintaining momentum.