Über Sebastiaan
Transitioned from Engineer to CTO to Product Director/Manager to help B2B/B2C Saas companies (PLG/SLG) with outcome-driven product development and growth.
Reach out if you need help to scale meaningful digital products and shape the future of digital experiences.
Blending 7+ years of product and tech leadership to guide teams from discovery to validation and with a strong focus on delivery, growth, and iteration. I help scaling tech companies with my track record in e-commerce, content (marketing) management, marketing automation and job search domains.
I build empowered, data-driven teams, align cross-functional stakeholders (Sales, Marketing, Client Success and Engineering), and drive measurable impact. Known as a servant leader who breaks silos and brings clarity, focus, and (a bit of) humor to the workplace.
Niederländisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Konversationssicher
Vor Ort möglich
Utrecht (bis zu 50 km), Amsterdam (bis zu 20 km), Amersfoort (bis zu 20 km), Den Haag (bis zu 10 km), Rotterdam (bis zu 10 km)
Projekt- und Berufserfahrung
- StoryteqProduct DirectorSOFTWARE-HERSTELLERFebruar 2024 - Februar 2025 (1 Jahr)Amsterdam, NH, NetherlandsStoryteq is a leading Creative Automation platform that assists creative and marketing teams in automating and scaling their creative production. The main focus of the company is to facilitate collaborative, on-brand marketing campaigns across various markets and channels at a large scale.
- Led a cross-functional Product team of 9 FTE across product management, design, and go-to-market roles. Introduced the Product Management wheel to mentor direct reports effectively.
- Shifted from a project-based, output-focused approach to an outcome-driven product development model.
- Implemented an outcome-driven quarterly roadmap and introduced a client-facing external roadmap.
- Assessed state of Product maturity within the group and coached fellow Product Directors within the Storyteq group to embed outcome-driven practices and to adopt the Product Management wheel.
- Delivered business cases for additional resources to grow ARR by 15%.
- Drove CSAT implementation within the group. CA product scored a solid 4.3/5 for two consecutive quarters
- QuandaGoProduct & Tech leaderSOFTWARE-HERSTELLERAugust 2023 - November 2023 (3 Monate)Capelle aan den IJssel, NiederlandeQuandaGo uses intelligent process automation and conversational analytics in combination with company's contact and back office to accelerate customer and employee experiences across their business.
- Led Product & Technology department (35 FTE), growing to 42 FTE through a self-built recruitment process.
- Initiated a strategic shift from sales-driven delivery to SaaS-focused operations, doubling product delivery.
- Established a product-driven roadmap and way of working with dedicated focus, replacing ad-hoc sales requests.
- NaduviProduct & Tech leaderE-COMMERCEApril 2022 - September 2023 (1 Jahr und 5 Monate)Amstelveen, NiederlandeNaduvi, Ecommerce50 Award winner, is the online destination for Home & Living; a B2B marketplace with B2C direct sales and drop shipment.
- Led Product & Technology (25 FTE) through a critical restructuring amid a market downturn.
- In response to a global downturn in the furniture market, I navigated difficult restructuring decisions, scaling down the team by 75% to preserve runway and ensure business continuity.
- Scaled down the team by 75% to preserve runway, reorganized Tech, and hired a lead engineer.
- Took over all Product Owner responsibilities and took part in partner negotiations and M&A due diligence.
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Ausbildung und Abschlüsse
- Master Human Media InteractionUniversity of Twente2010Master direction that was closest to 'Product' before it became cool.
- Bachelor Technische InformaticaUniversity of Twente2007Most solid software engineering education in the Netherlands.