Über Shayne
Französisch
Verhandlungssicher
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Konversationssicher
Projekt- und Berufserfahrung
- Le Bon Vivant MediaFounder & Chief Content OfficerBERATUNG & AUDITSFebruar 2013 - Heute (13 Jahre und 4 Monate)Los Angeles, Vereinigte StaatenHelping startups, small businesses, non-profit organizations, and big brands alike brainstorm, strategize, develop, execute, and measure high-impact, content-led marketing campaigns and multichannel communications programs that have successfully achieved a client's key business objectives:drive awareness, tell more compelling brand stories, spark engagement, generate valuable leads, and boost overall revenue growth.Key services include:✨Brand Architecture:Vision, Mission, Positioning, Messaging✨Content & Communications Strategy:Brand, Editorial, Product✨Communications & PR Consulting:Press Releases, Media Relations, Speaker Placement, Events & Conferences, Internal Comms✨Copywriting, Editing, Proofreading:Blogs, White Papers, eBooks, Websites & Landing Pages, Emails, Ads, Social Media✨Ghostwriting:Thought Leadership, Presentations, Speeches✨Employer Branding and Corporate Storytelling✨SEO Content Development✨ Website, Blog, and Social Media ManagementCurrent and past clients include(both retainer and project-based):‣ Salesforce‣ LinkedIn‣ YP (Yellow Pages)‣ Westfield‣ Lithium (now Khoros)‣ SafeGraph‣ Malt‣ Powens (Budget Insight)‣ MOTTO‣ VITAMAN‣ Krisp‣ Smart Tribune‣ Cornerstone‣ AdQuick‣ Advisable‣ Nexway‣ LQ Digital‣ Draft.io‣ Talentsoft (now Cegid)‣ FirstKey Homes‣ Felina‣ Phenomenon‣ GLAAD
- AMDXAccount Director & Head of Agency MarketingEINZELHANDELApril 2019 - Heute (7 Jahre und 2 Monate)Los Angeles, Vereinigte StaatenDriving sustained and profitable year-over-year revenue growth while boosting high-converting new customer traffic for popular e-commerce-enabled brands — across all industries, verticals, and categories — by pulling all performance levers within the entire affiliate marketing ecosystem.Day-to-day responsibilities include:✨ Account and client management✨ Publisher communications and relationship-building✨ Paid media planning and buying✨ Tiered commission strategies✨ New customer acquisition strategies✨ Marketing promotion execution✨ Conversion rate (CVR) optimization✨ ROAS/ROI targeting✨ Performance data analytics✨ Reporting and insights✨ Budget management and optimizationMy brand portfolio includes(current and past):‣ Henry Rose‣ Supergoop‣ Catbird‣ Merle Norman‣ Fleur du Mal‣ ABC Carpet and Home‣ 100 Thieves‣ Higround‣ Vessi‣ Urban Skin Rx‣ Huk‣ Nomad‣ Projects Watches‣ Trestique‣ Gussi Hair‣ Baboon to the Moon‣ MatchaBar‣ Anson Calder‣ Wine Access
- botanikind
Auf Malt
Rédaction des contenus pour le nouveau site web BOTANIKindROHSTOFFINDUSTRIEFebruar 2024 - April 2024 (3 Monate)Paris, FranceJ'ai été embauché pour rédiger tous les contenus pour le nouveau site web de la marque B2B de Botanikind (https://botanikind.com).
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Ausbildung und Abschlüsse
- Bachelor of Arts, Communication & FrenchUniversity of Southern California2004
- Executive MBA (Masters of Business Administration)Quantic School of Business & Technology2020
Zertifizierungen
- Executive Education: Business Analytics for LeadersQuantic School of Business and Technology2024